PENGARUH PROMOSI, KUALITAS PELAYANAN DAN KEPUTUSAN PEMBELIAN TERHADAP PEMBELIAN ULANG (LITERATURE REVIEW MANAJEMEN PEMASARAN)
DOI:
https://doi.org/10.38035/jmpis.v3i2.1134Keywords:
Pembelian Ulang, Promosi, Kualitas Pelayanan, Keputusan PembelianAbstract
literature Review Pengaruh Promosi, Kualitas Pelayanan dan Keputusan Pembelian terhadap Pembelian Ulang adalah artikel ilmiah yang digunakan membangun hipotesis riset pengaruh antar variabel yang akan digunakan pada riset selanjutnya. Metode penulisan artikel Literature Review adalah dengan metode library risearch, yang bersumber dari media online seperti Google Scholar, Mendeley dan media online lainnya. Hasil artikel ini adalah: 1) Promosi berpengaruh terhadap Pembelian Ulang; 2) Kualitas Pelayanan berpengaruh terhadap Pembelian Ulang; dan 3) Keputusan Pembelian berpengaruh terhadap Pembelian Ulang. Selain dari 3 variabel exogen ini yang mempengaruhi variabel endogen Pembelian Ulang masih banyak faktor lain di antaranya adalah citra merek, kualitas produk dan harga.
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