Terhubung dengan Pelanggan Elektronik: Menjelajahi Dampak Keterlibatan Pelanggan, Personalisasi, dan Infrastruktur Teknologi

Authors

  • Afif Maulana Ibrahim Faculty of Economic and Business Bhayangkara, Jakarta, Indonesia
  • Hapzi Ali Faculty of Economic and Business Bhayangkara, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/jimt.v5i6.2575

Keywords:

Pelanggan Elektronik, Keterlibatan Pelanggan, Personalisasi, Infrastruktur Teknologi

Abstract

Penelitian ini bertujuan untuk mencari tinjauan Pustaka terkait personal engagement, personalization, dan technological infrastructure terhadap e-customer. Penelitian ini menggunakan metode tinjauan pustaka untuk mengidentifikasi dan menganalisis faktor-faktor yang mempengaruhi konektivitas dengan e-customers. Hasil penelitian ini menunjukan,, (1) customer engagement berpengaruh positif terhadap e-customer, (2) personalization berpengaruh positif terhadap e-customer, (3) technological infastructure berpengaruh positif terhadap e-customer.

References

Ali, H. and Limakrisna, N. (2013) Metode Penelitian Petunjuk Praktis untuk Memecahkan Masalah Bisnis, Penyusunan Skripsi, Tesis, Disertasi. Jakarta: Universitas Terbuka.

Ang, L., & Buttle, F. (2006). "Customer engagement: Conceptual foundations and research directions." Journal of Service Research, 9(3), 227-240.

Anggita, Y. (2022). "Customer engagement and its impact on repurchase intention: The mediating role of customer satisfaction." Journal of Business and Management, 12(2), 89-102.

Aziz, I. N., Widodo, D. S. and Subagja, I. K. (2021) ‘Effect of Training and HR Development on Employee Performance with Motivation as an Intervening Variable in PT. Rekasis Gigatama’, Global Journal of Engineering and Technology Advances. Global Journal of Engineering and Technology Advances, 6(2), pp. 169–181.

Bagozzi, R.P., & Yi, Y. (1988). "On the evaluation of structural equation models." Journal of the Academy of Marketing Science, 16(1), 74-94.

Brodie, R.J., Hollebeek, L.D., Juri?, B., & Ili?, A. (2011). "Customer engagement: Conceptual domain, fundamental propositions, and implications for research." Journal of Service Research, 14(3), 252-271.

Greenwood, Peter Evans., Solly, Sue., & Robertson. (2021). Reconstructing the workplace: The digital-ready organization. Delloite Insights (https://www2.deloitte.com/us/en/insights/focus/technology-and-the-future-of-work/working-digitally.html)

Handayani, W., & Susanto, M. (2021). "Personalization in e-commerce: Enhancing customer satisfaction and loyalty through website personalization." Journal of Business Research, 19(2), 145-158.

Hughes, Jonathan., Chapnick, David., Block, Isaac., & Ray, Saptak. (2021). What is Customer-Centricity, and Why Does It Matter?. California Review Management (https://cmr.berkeley.edu/2021/09/what-is-customer-centricity-and-why-does-it-matter/)

Kahfi, D. S., Wibowo, I. and Widodo, D. S. (2022) ‘The Effect of Organizational Culture and Transformational Leadership On Organizational Performance Through Employee Motivation as A Mediation Variable at Mercubuana University’, Journal of Humanities and Social Science Research, 1(1), pp. 1–9.

Latuconsina, A. S., Widodo, D. S. and Siswandoko, T. (2019) ‘Effect Of Compensation And Work Environment To Employee Performance Through Job Satisfaction As A Variable Of Mediation In PT METISKA FARMA’, International Journal of Humanities and Applied Social Science, pp. 1–10.

Lutfi, A. R., & Widodo, D. S. (2018) ‘Effect Of Work Discipline And Leadership Style On The Performance Of Employees Motivation As Variable Mediation In Office Ministry Of Justice And Human Rights Bangka Belitung Indonesia’, The International Journal of Engineering and Science, 7(7).

Marsono, A., Silitonga, P. and Widodo, D. S. (2018) ‘Effect of Current Ratio, Leverage Ratio, Inflation and Currency Share Closing Price of Consumer Goods Industry in Indonesia Stock Exchange’, International Journal of Business and Applied Social Science (IJBASS), 4(8).

Pappas, N., Pateli, A., Giannakos, M.N., & Chrissikopoulos, V. (2014). "Moderating effects of online shopping experience on customer satisfaction and repurchase intentions." International Journal of Retail & Distribution Management, 42(2), 187-204.

Ramadhani, F., & Yuniarti, R. (2021). "Impact of product personalization on customer satisfaction and loyalty." Journal of Consumer Behavior, 14(3), 111-123.

Sanaji, D. (2018). "Customer engagement and its influence on customer satisfaction and brand trust." Journal of Marketing Management, 8(2), 91-106.

Silitonga, P. E. S. and Widodo, D. S. (2019) ‘The effect of supply chain planning and operations on employee performance through employee job satisfaction’, International Journal of Supply Chain Management, 8(6), pp. 655–663.

Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2018). Electronic Commerce 2018: A Managerial and Social Networks Perspective. Springer.

Widodo, D. S. (2017) ‘The influence of organizational culture, leadership, and compensation through work motivation on employee performance’, Jurnal Manajemen Motivasi, 13(2), pp. 896–908.

Widodo, D. S. (2023) ‘The nexus of entrepreneurial orientation and knowledge management on business performance of smes in west java: Role of competitive advantage’, Journal of law and sustainable development, 11(7), pp. e1364–e1364.

Widodo, D. S. and Silitonga, P. E. S. (2017) ‘Company Performance Analysis: Leadership Style, Corporate Culture and Human Resource Development’, International Review of Management and Marketing, 7(4), pp. 34–41.

Yuliana, S., & Mufti, R. (2022). "The role of personalization in online promotion and its effect on online purchase decisions." Journal of Marketing Strategies, 18(1), 76-89.

Yulianti, D., & Gunawan, S. (2022). "The influence of technological infrastructure on e-commerce customer satisfaction." Journal of Information Technology, 17(3), 66-80.

Zainal, V. R., Widodo, D. S. and Subagja, I. K. (2019) ‘Indonesia Islamic Banking Readiness in Facing the ASEAN Economic Community, in Terms of Islamic Banking Disclosure and Performance Indices’, Journal of Economics and Management Sciences, 2(2), pp. p25–p25.

Downloads

Published

2024-07-24

How to Cite

Maulana Ibrahim, A., & Ali, H. (2024). Terhubung dengan Pelanggan Elektronik: Menjelajahi Dampak Keterlibatan Pelanggan, Personalisasi, dan Infrastruktur Teknologi. Jurnal Ilmu Manajemen Terapan, 5(6), 342–348. https://doi.org/10.38035/jimt.v5i6.2575

Issue

Vol. 5 No. 6 (2024): Jurnal Ilmu Manajemen Terapan (Juli-Agustus 2024)

Section

Articles

License

Copyright (c) 2024 Afif Maulana Ibrahim, Hapzi Ali

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Penulis yang mempublikasikan manuskripnya di jurnal ini menyetujui ketentuan berikut:

  1. Hak cipta pada setiap artikel adalah milik penulis.
  2. Penulis mengakui bahwaJurnal Ilmu Manajemen Terapan (JIMT) berhak menjadi yang pertama menerbitkan dengan lisensi Creative Commons Attribution 4.0 International (Attribution 4.0 International CC BY 4.0) .
  3. Penulis dapat mengirimkan artikel secara terpisah, mengatur distribusi non-eksklusif manuskrip yang telah diterbitkan dalam jurnal ini ke versi lain (misalnya, dikirim ke repositori institusi penulis, publikasi ke dalam buku, dll.), dengan mengakui bahwa manuskrip telah diterbitkan pertama kali di Jurnal Ilmu Manajemen Terapan (JIMT).