The Peran Customer Relationship Management dan Corporate Image terhadap Customer Loyalty dalam PT. Unilever

Peran Customer Relationship Management dan Corporate Image terhadap Customer Loyalty dalam PT. Unilever

Authors

  • Kennard Mikael Universitas Bina Nusantara, Jakarta Barat, Indonesia
  • Nikolas Rakai Universitas Bina Nusantara, Jakarta Barat, Indonesia
  • Achmad Fauzi Universitas Bina Nusantara, Jakarta Barat, Indonesia
  • Muhammad Zidane Arifin Universitas Bina Nusantara, Jakarta Barat, Indonesia
  • Hafizh Putra Heriyanti Universitas Bina Nusantara, Jakarta Barat, Indonesia
  • Angga Yuzha Saputra Universitas Bina Nusantara, Jakarta Barat, Indonesia

DOI:

https://doi.org/10.38035/jimt.v5i3.1737

Keywords:

Peran Customer Relationship Management dan Corporate Image terhadap Customer Loyalty dalam PT. Unilever

Abstract

Pada penelitian ini, Pengaruh Peran Customer Relationship Management dan
Corporate Image terhadap Customer Loyalty dalam PT. Unilever menjadi fokus penelitian.
Penelitian ini juga akan membahas lebih lanjut bagaimana pengaruh Customer Relationship
Management dan Corporate Image terhadap Customer Loyalty. Penelitian ini menggunakan
metode penelitian kuantitatif dan mengambil data sampel dari penelitian terdahulu, yang hasil
penelitiannya berupa perhitungan hubungan antara Costumer Relationship Management dan
Corporate Image terhadap Customer Loyalty.

References

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Dr. Tahir Islam , Rauf Islam , Dr. Hameed Pitafi , Prof. Dr. Liang Xiaobei , Dr. Mahmood Rehmani , Dr. Muhammad Irfan , Prof. Dr. Shujaat Mubarak , The Impact of Corporate Social Responsibility on Customer Loyalty: The Mediating Role of Corporate Reputation, Customer Satisfaction, and Trust, Sustainable Production and Consumption (2020), doi: https://doi.org/10.1016/j.spc.2020.07.019

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Published

2024-02-22

How to Cite

Mikael, K., Rakai, N., Fauzi, A., Zidane Arifin, M., Putra Heriyanti, H., & Yuzha Saputra, A. (2024). The Peran Customer Relationship Management dan Corporate Image terhadap Customer Loyalty dalam PT. Unilever: Peran Customer Relationship Management dan Corporate Image terhadap Customer Loyalty dalam PT. Unilever. Jurnal Ilmu Manajemen Terapan, 5(3), 233–241. https://doi.org/10.38035/jimt.v5i3.1737

Issue

Vol. 5 No. 3 (2024): Jurnal Ilmu Manajemen Terapan (Januari - Februari 2024)

Section

Articles

License

Copyright (c) 2024 Kennard Mikael, Nikolas Rakai, Achmad Fauzi, Muhammad Zidane Arifin, Hafizh Putra Heriyanti, Angga Yuzha Saputra

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