Analisis Strategi Keberlanjutan pada Perusahaan Unilever
DOI:
https://doi.org/10.38035/jimt.v5i3.1736Keywords:
Sustainability, Strategy and Innovation, Responsibility, PT. UnileverAbstract
In this research, we will discuss a case study analysis of the implementation of sustainability strategies in Unilever. As a "Fast Moving Consumer Goods" company, Unilever has a social and environmental responsibility and has adopted innovation and sustainable services in its business strategy. Researchers will discuss the concept of sustainability and its implementation strategies at PT. Unilever, as well as how the impact of sustainability itself is related to the industrial sector. This analysis will cover the development of products, processes and services offered by the company, as well as how international factors influence sustainable business policies and practices.
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Khan. (2019). The Role of Sustainable Business Practices in Corporate Strategy.
M.K. Gupta, A. G. (2019). Sustainable Business Services: A New Paradigm for Sustainable Development.
May, P. H. (2023). Sustainable Business: A Review of the Literature.
Miles, & Huberman. (1994). An Expanded Sourcebook: Qualitative Data Analysis.
R.P.S. Kumar, S. Y. (2017). Sustainable Business Services: A Review of the Literature and Future Research Directions.
Rahmawati, A. (2021). Analisis Strategi Implementasi Bisnis Berkelanjutan pada Perusahaan Multinasional.
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Wong. (2020). The Challenges of Implementing Sustainable Business Practices in Multinational Companies.
Boons, M. Q. (2021). Innovation for sustainability: a systemic review of the literature.
Chladek, N. (2019). Why you need sustainability in your business strategy. Harvard Business School .
Gimeno, J. (2023). Unilever's Sustainability Journey: Making Sustainable Supply Chains a Reality.
Globescan and Sustainability Leaders Survey Unilver. (2022). From Globescan and Sustainability Leaders Survey Unilver.
Goot, M. S. (2022). The Role of Innovation in Sustainable Business Models.
S.A.S.A. van der Laan, E. v. (2022). The Challenges of Implementing Sustainable Sourcing Practices: A Case Study of Unilever.
van der Goot, v. d. (2022). Sustainable Product Innovation at Unilever: A Case Study of the Dove Sustainable Beauty and Planet Brand.
van der Goot, v. d. (2023). Sustainable Business Models: The Case of Unilever.
van der Laan, E. v. (2022). The Challenges of Implementing Sustainable Sourcing Practices: A Case Study of Unilever.
van der Laan, E. v. (2022). The Challenges of Implementing Sustainable Sourcing Practices: A Case Study of Unilever.
van der Laan, E. v. (2022). The Challenges of Implementing Sustainable Sourcing Practices: A Case Study of Unilever.
Veen, v. d. (2023). Sustainable Business Models: The Case of Unilever.
A.F. Pereira, R. F. (2020). Sustainable Business Services: A Systematic Review of the Literature.
A.K. Gupta, D. I. (2014). The Impact of Sustainability Innovation on Business Performance: A Meta-Analysis.
A.Nugroho, R. (2022). Teori dan implementasi bisnis berkelanjutan.
Boons, M. Q. (2021). Innovation for sustainability: a systemic review of the literature.
C.A.M. Mendes, M. L. (2018). Sustainable Business Services: A Literature Review.
Chladek, N. (2019). Why you need sustainability in your business strategy. Harvard Business School .
Febrian, R. (2018). Tantangan dan Peluang Bisnis Berkelanjutan di Indonesia.
Globescan and Sustainability Leaders Survey Unilver. (2022). Retrieved from Globescan and Sustainability Leaders Survey Unilver.
Grayson, D., & Higgs, O. (2020). Corporate Social Responsibility: Key Issues, Practice and Performance. Routledge.
Hidayati, N. (2016). Implementasi Bisnis Berkelanjutan di Indonesia: Kajian Empiris pada Perusahaan Manufaktur.
Hoffman. (2018). The Next Phase of Business Sustainability. 34-39.
Khan. (2019). The Role of Sustainable Business Practices in Corporate Strategy.
M.K. Gupta, A. G. (2019). Sustainable Business Services: A New Paradigm for Sustainable Development.
May, P. H. (2023). Sustainable Business: A Review of the Literature.
Miles, & Huberman. (1994). An Expanded Sourcebook: Qualitative Data Analysis.
R.P.S. Kumar, S. Y. (2017). Sustainable Business Services: A Review of the Literature and Future Research Directions.
Rahmawati, A. (2021). Analisis Strategi Implementasi Bisnis Berkelanjutan pada Perusahaan Multinasional.
Wijaya. (2020). Strategi Implementasi Bisnis Berkelanjutan pada UMKM: Studi Kasus pada UMKM di Kota Malang.
Wong. (2020). The Challenges of Implementing Sustainable Business Practices in Multinational Companies.
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Published
2023-02-15
How to Cite
Baginda, A. N., Fauzi, A., Yulius Caesar, L. A., Iswanto Putra, A. W., Aadilah Atriliano, R., Larasati, S., & Nur Utami, S. (2023). Analisis Strategi Keberlanjutan pada Perusahaan Unilever. Jurnal Ilmu Manajemen Terapan, 5(3), 208–217. https://doi.org/10.38035/jimt.v5i3.1736
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Copyright (c) 2023 Ariq Naufal Baginda, Achmad Fauzi, Leo Andri Yulius Caesar, Anthony Widjaja Iswanto Putra, Rafi Aadilah Atriliano, Saskia Larasati, Salma Nur Utami
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