Analisis Strategi Keberlanjutan pada Perusahaan Unilever

Authors

  • Ariq Naufal Baginda Universitas Bina Nusantara, Bekasi, Indonesia
  • Achmad Fauzi Universitas Bina Nusantara, Bekasi, Indonesia
  • Leo Andri Yulius Caesar Universitas Bina Nusantara, Bekasi, Indonesia
  • Anthony Widjaja Iswanto Putra Universitas Bina Nusantara, Bekasi, Indonesia
  • Rafi Aadilah Atriliano Universitas Bina Nusantara, Bekasi, Indonesia
  • Saskia Larasati Universitas Bina Nusantara, Bekasi, Indonesia
  • Salma Nur Utami Universitas Bina Nusantara, Bekasi, Indonesia

DOI:

https://doi.org/10.38035/jimt.v5i3.1736

Keywords:

Sustainability, Strategy and Innovation, Responsibility, PT. Unilever

Abstract

In this research, we will discuss a case study analysis of the implementation of sustainability strategies in Unilever. As a "Fast Moving Consumer Goods" company, Unilever has a social and environmental responsibility and has adopted innovation and sustainable services in its business strategy. Researchers will discuss the concept of sustainability and its implementation strategies at PT. Unilever, as well as how the impact of sustainability itself is related to the industrial sector. This analysis will cover the development of products, processes and services offered by the company, as well as how international factors influence sustainable business policies and practices.

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Published

2023-02-15

How to Cite

Baginda, A. N., Fauzi, A., Yulius Caesar, L. A., Iswanto Putra, A. W., Aadilah Atriliano, R., Larasati, S., & Nur Utami, S. (2023). Analisis Strategi Keberlanjutan pada Perusahaan Unilever. Jurnal Ilmu Manajemen Terapan, 5(3), 208–217. https://doi.org/10.38035/jimt.v5i3.1736

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