The Pengaruh E-Commerce (Ojek Online), Motivasi Pelanggan Terhadap Kepuasan Pelanggan

Authors

  • Maria Nathania Purnomo Universitas Bina Nusantara, Bekasi, Indonesia
  • Achmad Fauzi Universitas Bina Nusantara, Bekasi, Indonesia
  • Leo Andri Yulius Caesar Universitas Bina Nusantara, Bekasi, Indonesia
  • Raditya Suryanata Universitas Bina Nusantara, Bekasi, Indonesia
  • Irene Yohana Tombeng Universitas Bina Nusantara, Bekasi, Indonesia
  • Kania Widjaya Universitas Bina Nusantara, Bekasi, Indonesia
  • Maureen Dipo Bina Nusantara University

DOI:

https://doi.org/10.38035/jimt.v5i3.1732

Keywords:

Satisfaction, E-Commerce(Online Transportation), Customer Motivation

Abstract

In this study we will discuss the impact of e-commerce, especially online transportation, and customer motivation, on customer satisfaction. This research will also discuss further the impact of E-Commerce (online transportation) on customer satisfaction, customer motivation on customer satisfaction and find out that E-commerce (online transportation) and customer motivation both influence customer satisfaction. This article uses quantitative research methods, where from the research results it can be seen the relationship between the use of the E-Commerce platform (online transportation), customer motivation factors, and the level of customer satisfaction.

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Published

2024-01-25

How to Cite

Nathania Purnomo, M., Fauzi, A., Yulius Caesar, L. A., Suryanata, R., Tombeng, I. Y., Widjaya, K., & Dipo, M. (2024). The Pengaruh E-Commerce (Ojek Online), Motivasi Pelanggan Terhadap Kepuasan Pelanggan. Jurnal Ilmu Manajemen Terapan, 5(3), 168–178. https://doi.org/10.38035/jimt.v5i3.1732

Issue

Vol. 5 No. 3 (2024): Jurnal Ilmu Manajemen Terapan (Januari - Februari 2024)

Section

Articles

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Copyright (c) 2024 Maria Nathania Purnomo, Achmad Fauzi, Leo Andri Yulius Caesar, Raditya Suryanata, Irene Yohana Tombeng, Kania Widjaya, Maureen Dipo

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