The Social Servicescape Dimension in Enhancing Customer Trust Through Price Fairness at Starbucks Palangka Raya

Authors

  • Ayu Anggelia Sabarina Putri Universitas Palangka Raya, Palangka Raya, Indonesia
  • Roby Sambung Universitas Palangka Raya, Palangka Raya, Indonesia
  • Peridawaty Peridawaty Universitas Palangka Raya, Palangka Raya, Indonesia
  • Vivy Kristinae Universitas Palangka Raya, Palangka Raya, Indonesia

DOI:

https://doi.org/10.38035/jemsi.v6i6.5937

Keywords:

Social Sevicescapes, Customer Trust, Price Fairness

Abstract

This study examines the role of the Social Servicescape in enhancing Customer Trust through perceptions of Price Fairness at Starbucks in Palangka Raya. With the coffee shop industry rapidly evolving, this research explores how social interactions among customers and employees affect customers views on price fairness and trust. Utilizing a descriptive quantitative approach, data was collected through questionnaires. The findings reveal that the social servicescape significantly influences customer trust both directly and indirectly via price fairness. This research provides valuable insights for coffee shop owners to develop effective marketing strategies that enhance customer experiences and foster loyalty.

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Published

2025-08-23

How to Cite

Putri, A. A. S., Roby Sambung, Peridawaty, P., & Vivy Kristinae. (2025). The Social Servicescape Dimension in Enhancing Customer Trust Through Price Fairness at Starbucks Palangka Raya . Jurnal Ekonomi Manajemen Sistem Informasi, 6(6), 4563–4572. https://doi.org/10.38035/jemsi.v6i6.5937

Issue

Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)

Section

Articles

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Copyright (c) 2025 Ayu Anggelia Sabarina Putri, Roby Sambung, Peridawaty Peridawaty, Vivy Kristinae

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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