Analysis of the Influence of Ease of Use and Usefulness on MediaHub Effectiveness: A Governance Monitoring Application
DOI:
https://doi.org/10.38035/jemsi.v8i2.10052Keywords:
Kemudahan Penggunaan, Kegunaan, Keefektifan, MediaHub, Governance MonitoringAbstract
Digital transformation in government has encouraged the use of applications to support monitoring and information management processes; however, application effectiveness still needs to be evaluated from the user perspective. Studies examining the influence of Ease of Use and Usefulness on the Effectiveness of MediaHub as a governance monitoring application remain limited. This study aims to analyze the partial and simultaneous effects of Ease of Use and Usefulness on MediaHub Effectiveness. A quantitative explanatory design was employed. Data were collected through questionnaires from 150 MediaHub users selected using purposive sampling and analyzed using multiple linear regression. The results show that Ease of Use has a positive and significant effect on MediaHub Effectiveness, while Usefulness also has a positive and significant effect. Simultaneously, both variables significantly affect MediaHub Effectiveness and explain 52.7% of its variation. The main finding indicates that Ease of Use has a relatively stronger effect than Usefulness. This finding confirms that MediaHub Effectiveness is determined not only by the benefits provided by the application but also by how easily users can learn, understand, locate features, and interact with the system.
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Copyright (c) 2026 Muhamad Dody Firmansyah, Valerine Valerine, Yefta Christian
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