Terhubung dengan Pelanggan Elektronik: Menjelajahi Dampak Keterlibatan Pelanggan, Personalisasi, dan Infrastruktur Teknologi
DOI:
https://doi.org/10.38035/jimt.v5i6.2575Keywords:
Pelanggan Elektronik, Keterlibatan Pelanggan, Personalisasi, Infrastruktur TeknologiAbstract
Penelitian ini bertujuan untuk mencari tinjauan Pustaka terkait personal engagement, personalization, dan technological infrastructure terhadap e-customer. Penelitian ini menggunakan metode tinjauan pustaka untuk mengidentifikasi dan menganalisis faktor-faktor yang mempengaruhi konektivitas dengan e-customers. Hasil penelitian ini menunjukan,, (1) customer engagement berpengaruh positif terhadap e-customer, (2) personalization berpengaruh positif terhadap e-customer, (3) technological infastructure berpengaruh positif terhadap e-customer.
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