Strategi Retorika Politik Ridwan Kamil dalam Debat Perdana Pilkada Jakarta 2024: Analisis Retorika Aristoteles, Lima Kanon, dan Lima Metode Persuasi

Authors

  • Princess Alberta Dewi Wijayanti Universitas Indonesia, Depok, Indonesia
  • Muhammad Rosyid Ridlo Universitas Indonesia, Depok, Indonesia
  • Norvi Handayati Universitas Indonesia, Depok, Indonesia

DOI:

https://doi.org/10.38035/jmpis.v7i2.7603

Keywords:

Debat Perdana Pilkada Jakarta 2024, Lima Kanon Retorika, Lima Metode Persuasi, Retorika Aristoteles, Ridwan Kamil

Abstract

Penelitian kualitatif ini menganalisis strategi retorika Ridwan Kamil (RK) dalam Debat Perdana Pilkada Jakarta 2024. Metode penelitian yang digunakan ialah analisis retorika yang didukung studi pustaka berdasarkan transkrip dan publikasi video Debat Perdana Pilkada Jakarta 2024 dari kanal Youtube Narasi Newsroom. Penelitian ini memberikan kontribusi teoretis yang memperkenalkan model analisis multidimensi yang mengintegrasikan teori retorika Aristoteles, lima kanon retorika, dan lima metode persuasi. Hasil penelitian menunjukkan bahwa RK secara strategis mengedepankan pembangunan kredibilitas (ethos) melalui rekam jejak dan karakter moralnya, dibandingkan dengan penggunaan daya tarik emosional (pathos) dan argumentasi logis (logos). RK juga secara terampil menerapkan lima kanon retorika (penemuan, pengaturan, gaya, penyampaian, ingatan) dan lima metode persuasi (partisipasi, asosiasi, ganjaran, perangkat pemikat, teknik pengalihan (red-herring) untuk menyusun pesan dan meningkatkan pelibatan audiens. Secara keseluruhan, teori retorika klasik tetap sangat relevan dalam komunikasi politik era digital saat ini dan RK mampu menunjukkan kemampuannya sebagai orator persuasif yang andal. Penelitian ini berkontribusi terhadap pengembangan kajian akademik di bidang komunikasi politik serta memberikan implikasi praktis bagi kandidat politik dan penyelenggaraan debat dalam merancang strategi persuasif multidimensi yang efektif terhadap audiens yang heterogen.

Author Biographies

Princess Alberta Dewi Wijayanti, Universitas Indonesia, Depok, Indonesia

I am an employee of the Language Development and Fostering Agency, Ministry of Primary and Secondary Education, Indonesia who is currently pursuing a master's degree at the Faculty of Social and Political Sciences, University of Indonesia with scholarship funding from the Ministry of Communication and Digital of the Republic of Indonesia. I want to contribute to my country by paying attention and conducting studies in the fields of communication, social, economic, and language.

Muhammad Rosyid Ridlo, Universitas Indonesia, Depok, Indonesia

Mahasiswa Pascasarjana Program Studi Ilmu Komunikasi, Universitas Indonesia

Norvi Handayati, Universitas Indonesia, Depok, Indonesia

Mahasiswa Pascasarjana Program Studi Ilmu Komunikasi, Universitas Indonesia

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Published

2026-02-24

How to Cite

Wijayanti, P. A. D., Ridlo, M. R., & Handayati, N. (2026). Strategi Retorika Politik Ridwan Kamil dalam Debat Perdana Pilkada Jakarta 2024: Analisis Retorika Aristoteles, Lima Kanon, dan Lima Metode Persuasi. Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 7(2), 1383–1394. https://doi.org/10.38035/jmpis.v7i2.7603

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Vol. 7 No. 2 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2026)

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