DETERMINASI CITRA MEREK MELALUI KEPUASAN PELANGGAN BEAR BRAND: ANALISIS HARGA DAN KUALITAS PRODUK (REVIEW MANAJEMEN PEMASARAN)
DOI:
https://doi.org/10.38035/jmpis.v3i1.1004Keywords:
Citra merek, Kepuasan Pelanggan, Harga, Kualitas ProdukAbstract
Riset terdahulu atau riset yang relevan sangat penting dalam suatu riset atau artikel ilmiah. Riset terdahulu atau riset yang relevan berfungsi untuk memperkuat teori dan penomena hubungan atau pengaruh antar variable. Artikel ini mereview Faktor-faktor yang mempengaruhi Citra merek melalui kepuasan pelanggan yaitu: Persepsi harga dan Kualitas Produk, suatu studi literatur Manajemen Pemasaran. Tujuan dari artikel ini adalah membangun hipotesis untuk digunakan pada riset selanjutnya. Hasil artikel literature review ini adalah: 1) Persepsi Harga berpengaruh terhadap Kepuasan Pelanggan; 2) Kualitas Produk berpengaruh terhadap Kepuasan Pelanggan; 3) Persepsi Harga berpengaruh terhadap Citra Merek; 4) Kualitas Produk berpengaruh terhadap Citra Merek; dan 5) Kepuasan Pelanggan berpengaruh terhadap Citra Merek.
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Imron, I. (2019). Analisa Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Menggunakan Metode Kuantitatif Pada CV. Meubele Berkah Tangerang. Indonesian Journal on Software Engineering (IJSE), 5(1), 19–28. https://doi.org/10.31294/ijse.v5i1.5861
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Journal, A. M., & Ali, H. (2017). Scholars Bulletin Analysis of the Company Image and Service Quality through Customer Satisfaction to Customer Loyalty ( A Field Research in PT . Nusantara Water Centre ). 149–158. https://doi.org/10.21276/sb.2017.3.3.10
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2022-06-06
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Hernikasari, I., Hapzi Ali, & Hadita, H. (2022). DETERMINASI CITRA MEREK MELALUI KEPUASAN PELANGGAN BEAR BRAND: ANALISIS HARGA DAN KUALITAS PRODUK (REVIEW MANAJEMEN PEMASARAN). JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL, 3(1), 437–450. https://doi.org/10.38035/jmpis.v3i1.1004
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