PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN (LITERATURE REVIEW MANAJEMEN PEMASARAN)

Authors

  • Ridho Rafqi Ilhamalimy Mahasiswa Magister Management, Universitas Mercu Buana Jakarta
  • M. Rizky Mahaputra Mahasiswa Magister Management, Universitas Mercu Buana Jakarta

DOI:

https://doi.org/10.38035/jihhp.v1i1.604

Keywords:

Keputusan Pembelian, Kepuasan Pelanggan, kualitas produk, cirtra merek

Abstract

Tujuan penulisan Literature Review adalah untuk mengetahui pengaruh variabel kualitas pelayanan dan kualitas produk terhadap variabel keputusan pembelian dan kepuasan konsumen. Dengan metode kualitatif dan Library Research. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh terhadap keputusan pembelian, kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, kualitas produk berpengaruh terhadap keputusan pembelian , kualitas produk berpengaruh terhadap kepuasan pelanggan dan keputusan pembelian berpengaruh terhadap kepuasan pelanggan.

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Published

2021-02-02

How to Cite

Rafqi Ilhamalimy, R., & Mahaputra, M. R. (2021). PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN (LITERATURE REVIEW MANAJEMEN PEMASARAN). Jurnal Ilmu Hukum, Humaniora Dan Politik, 1(1), 85–97. https://doi.org/10.38035/jihhp.v1i1.604

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Vol. 1 No. 1 (2020): (JIHHP) Jurnal Ilmu Hukum, Humaniora dan Politik (November 2020)

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