PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN (LITERATURE REVIEW MANAJEMEN PEMASARAN)

Main Article Content

Ridho Rafqi Ilhamalimy
M. Rizky Mahaputra

Abstract

Tujuan penulisan Literature Review adalah untuk mengetahui pengaruh variabel kualitas pelayanan dan kualitas produk terhadap variabel keputusan pembelian dan kepuasan konsumen. Dengan metode kualitatif dan Library Research. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh terhadap keputusan pembelian, kualitas pelayanan berpengaruh terhadap kepuasan pelanggan, kualitas produk berpengaruh terhadap keputusan pembelian , kualitas produk berpengaruh terhadap kepuasan pelanggan dan keputusan pembelian berpengaruh terhadap kepuasan pelanggan.

Article Details

How to Cite
Rafqi Ilhamalimy, R., & Mahaputra, M. R. (2021). PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN PELANGGAN (LITERATURE REVIEW MANAJEMEN PEMASARAN). Jurnal Ilmu Hukum, Humaniora Dan Politik, 1(1), 85-97. https://doi.org/10.38035/jihhp.v1i1.604
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