Pengaruh Store Atmosphere dan Product Innovation Terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction Konsumen Mixue Di Kota Bandung

Authors

  • Tresna Pradana Santana Universitas Widyatama, Bandung, Indonesia
  • Sri Astuti Pratminingsih Universitas Widyatama, Bandung, Indonesia

DOI:

https://doi.org/10.38035/jemsi.v6i3.3691

Keywords:

Suasana Toko, Inovasi Produk, Kepuasan Pelanggan, Niat Membeli Ulang

Abstract

Penelitian ini bertujuan untuk menguji pengaruh store atmosphere dan product innovation terhadap repurchase intention yang dimediasi oleh customer satisfaction konsumen Mixue di Kota Bandung. Metode penelitian yang digunakan adalah kuantitatif. Adapun data dikumpulkan dengan menggunakan instrumen penelitian melalui kuesioner yang disebarkan 246 responden konsumen Mixue. Teknik analisis data yang digunakan adalah regresi linier berganda dan uji sobel. Hasil penelitian menunjukkan tujuh hipotesis penelitian yang diajukan didukung data empiris. Temuan riset ini menjelaskan bahwa store atmosphere dan product innovation berpengaruh positif terhadap customer satisfaction dan repurchase intention serta customer satisfaction mampu memediasi pengaruh store atmosphere dan product innovation terhadap repurchase intention. Hal ini mengindikasikan bahwa manajemen perlu memperhatikan suasana toko dan inovasi produk untuk menjaga tingkat kepuasan konsumen yang akan selaras dengan meningkatnya minat beli ulang konsumen terhadap produk Mixue. Keunikan penelitian ini terletak pada fokusnya pada konsumen Mixue di Kota Bandung, yang memungkinkan pengembangan instrumen penelitian yang spesifik. Penelitian ini memberikan implikasi penting bagi manajemen Mixue dan bisnis serupa dalam merancang strategi yang efektif untuk meningkatkan kepuasan konsumen dan mendorong pembelian ulang.

References

Aditi, B. (2019). Innovation Product and Halal Labelization in Buying Repurchase. International Research Journal of Business Studies, 12(1).

Al, S. S., Miran, I., Cakranegara, P. A., Prihastuti, A. H., Al Sukri, S., & Cakranegara, A. (2022). Customer satisfaction mediates the effect of product innovation and service quality on customer loyalty. NOVASI: Jurnal Ekonomi, Keuangan Dan Manajemen, 18(1), 30–38. https://doi.org/10.29264/jinv.v18i1.10505

Ali, M. M., Handayanto, E., & Fiandari, Y. R. (2022). The Effect of Store Atmosphere on Repurchase Intention with Customer Satisfaction as Mediation Variable. Jamanika (Jurnal Manajemen Bisnis Dan Kewirausahaan), 2(03). https://doi.org/10.22219/jamanika.v2i03.22752

Ananda, A., Mugiono, M., & Hussein, A. S. (2021). The influence of store image on repurchase intention: the mediation role of perceived value and customer satisfaction. International Journal of Research in Business and Social Science (2147- 4478), 10(4), 17–27. https://doi.org/10.20525/ijrbs.v10i4.1209

Andriyani. (2019). Kajian Literatur pada Makanan dalam Perspektif Islam dan Kesehatan. Jurnal Kedokteran Dan Kesehatan, 15(2). https://jurnal.umj.ac.id/index.php/JKK

Annaufal, M. A., Prastowo, S. L., & Syah, H. (2023). PENGARUH TREN PRODUK, STORE ATMOSPHERE, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN KEPUASAN SEBAGAI VARIABEL MEDIASI. Jurnal Bisnis Dan Manajemen, 19(3), 116–125. https://doi.org/10.23960/jbm.v19i3.1879

Arista, M., & Nizam, A. (2023). PENGARUH RELIGIUSITAS, INOVASI PRODUK, DAN KEPUASAN KONSUMEN TERHADAP MINAT BELI ULANG KOREAN FOOD DI GAPYEONG BANDA ACEH. JURNAL ILMIAH MAHASISWA EKONOMI ISLAM, 5(2).

Devina, P. (2022, September 22). Ungkap Sosok di Balik Mixue yang Viral di Media Sosial. Https://Beritajatim.Com/Ragam/Ungkap-Sosok-Di-Balik-Mixue-Yang-Viral-Di-Media-Sosial/.

Ellitan, L., & Edgar, T. (2024). The Influence of Food Quality and Service Quality on Repurchase Intention Through Customer Satisfaction. Journal of Entrepreneurship and Business, 5(2), 90–105. https://doi.org/10.24123/jeb.v5i2.6302

Ellitan, L., Sindarto, J., & Agung, D. A. (2023). The Influence of Brand Image and Product Innovation on Customer Repurchase Intention through The Mediation of Customer Satisfaction Towards Indomie. Journal of Entrepreneurship & Business, 4(1), 32–45. https://doi.org/10.24123/jeb.v4i1.5275

Fadillah, M. N., & Ludiya, E. (2024). PENGARUH INOVASI, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP MINAT PEMBELIAN ULANG MIE KASUKA DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING. Edunomika, 8(3), 2–15.

Fazal-e-Hasan, S. M., Ahmadi, H., Kelly, L., & Lings, I. N. (2019). The role of brand innovativeness and customer hope in developing online repurchase intentions. Journal of Brand Management, 26(2), 85–98. https://doi.org/10.1057/s41262-018-0122-4

Gani, N. S., Hidayanti, I., & Damayanti, R. (2022). THE EFFECT OF PRODUCT INNOVATION AND SERVICESCAPE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AT LAIN HATI COFFEE SHOP IN TERNATE. Journal of Management and Islamic Finance, 2(1), 89–104. https://doi.org/10.22515/jmif.v2i1.5242

Ghozali, I. (2013). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 21 Update PLS Regresi.

Handayani, W., Fahmi, I., Mahdi, S., & Zulfadli. (2022). Store Atmosphere Analysis Moderates the Effect of Food and Beverage Quality and Service Quality on Consumer Satisfaction at Atlas Coffee and Bike in Pekanbaru City. International Journal of Management Science and Information Technology, 2(2), 32–36. https://doi.org/10.35870/ijmsit.v2i2.774

Harmawan SAPUTRA, M., & Ardyan, E. (2020). An Investigation of Green Product Innovation on Consumer Repurchase Intention: The Mediating Role of Green Customer Value. Journal of Environmental Management and Tourism, 11(3). https://doi.org/10.14505/jemt.v11.3(43).16

Hidayat, D., Bismo, A., & Basri, A. R. (2020). THE EFFECT OF FOOD QUALITY AND SERVICE QUALITY TOWARDS CUSTOMER SATISFACTION AND REPURCHASE INTENTION (CASE STUDY OF HOT PLATE RESTAURANTS). Manajemen Bisnis, 10(1), 1. https://doi.org/10.22219/jmb.v10i1.11913

Hikmah, A., Sriyanti, D., Payangan, O. R., & Mustafa, F. (2023). THE INFLUENCE OF STORE ATMOSPHERE, SERVICE QUALITY, AND PRODUCT VARIANCE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AT MARINOR CAFE IN MAKASSAR CITY. Economic and Business Journal ECBIS, 1(5), 763–772. https://ecbis.net/index.php/go/index

Indaryani, M., Muria Kudus Corresponding Author, U., Kunci, K., Penjualan, P., Produk, I., Produk, K., Konsumen, K., & Beli, M. (2022). Pengaruh Promosi Penjualan Inovasi Produk Kemasan Produk terhadap Minat Beli Ulang melalui Kepuasan Konsumen pada Sentra Souvenir di Desa Mulyoharjo Jepara. Formosa Journal of Multidisciplinary Research (FJMR), 1(5), 1221–1232. https://doi.org/10.55927/fjmr.v1i5.1255

Indira Putri, A., Ananda Rizka Octavia, D., & Insan Romadhan, M. (2022). PENERAPAN INTEGRATED MARKETING COMMUNICATION (IMC) OLEH AIOLA EATERY DALAM KEBERHASILAN PROMO HALAL BI HALAL. In RELASI: Jurnal Penelitian Komunikasi (Vol. 02, Issue 02).

Mandataris, & Thalita Salsabilla Puteri. (2024). The Influence of Food Quality, Store Atmosphere on Consumer Satisfaction at Pecel Lele Wonosobo Sudirman Pekanbaru. Formosa Journal of Multidisciplinary Research, 3(4), 53–64. https://doi.org/10.55927/fjmr.v3i4.8985

Manuhutu, E. H. M., Alimudin, A., Wulandari, A., & Damayanti, E. (2021). The Effect of Product Innovation on Repurchase Intentions Mediated by Consumer Satisfaction of Oppo Smartphone Users. Jurnal Ekonomi, 21(2), 59–64. https://ejournal.worldconference.id/index.php/eko

Mardiyah, S. (2023). The Role Of Customer Value On Buzz Marketing, Price, Product Differentiation On Repurchase Decisions At The Mojosari Mixue Outlet Peran Customer Value Pada Buzz Marketing, Price, Product Differentiation Terhadap Repurchase Decision Di Gerai Mixue Mojosari. In Management Studies and Entrepreneurship Journal (Vol. 4, Issue 5). http://journal.yrpipku.com/index.php/msej

Novendra, D. H., & Masykura, I. (2019). The Effect of Store Atmosphere on Revisit Intention that is in Mediation by Customer Satisfaction (Survey on Padang Bioderm Clinic Consumer). In International Journal of Innovative Science and Research Technology (Vol. 4, Issue 4). www.ijisrt.com328

Nurizati, A., & Manan, A. (2023). Peran Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Pelanggan Mixue. Mufakat Jurnal Ekonomi, Manajemen Dan Akuntansi, 2(6), 342–348. http://jurnal.anfa.co.id/index.php/mufakat

Ottoman, D., Soedibyo, Y., & Dananjaya, Y. (2024). EFEKK ATMOSPHERE, EXPERIENCE MARKETING DAN FOOD QUALITY TERHADAP KEPUASAN KONSUMEN DAN MINAT PEMBELIAN ULANG PADA KONSUMEN RASA BUNDA. Journal of Management and Bussiness (JOMB), 6(3), 897–906.

Pratiwi, R. S., Soebandi, S., & Dharmani, I. G. A. A. N. (2020). The Influence of Service Quality, Price Perception, and Store Atmosphere On Repurchase Intention (Case Study at The Teras Atas Cafe Surabaya). Quantitative Economics and Management Studies, 1(2). https://doi.org/10.35877/454ri.qems1281

Priyanto, R. (2023). The Effect of Store Atmosphere, Country of Origin, And Lifestyle on Repurchase Intention at The Ramen Store in Bandung City. Media Wisata, 20(2), 332–344. https://doi.org/10.36276/mws.v20i2.404

Ridhwan Mustajab. (2023, August 24). Industri Makanan dan Minuman Tumbuh 4,62% pada Kuartal II/2023. Https://Dataindonesia.Id/Industri-Perdagangan/Detail/Industri-Makanan-Dan-Minuman-Tumbuh-462-Pada-Kuartal-Ii2023.

Rita Arsyantie. (2022). Mixue, Es Krim Pendatang Baru! Https://Www.Kompasiana.Com/Ritarsyantie/6350f2be2d107e25f6342403/Mix.

Rizaty, M. A. (2023, April 5). Penjualan Es Krim di Indonesia Capai Rp15,86 Triliun pada 2022. Https://Dataindonesia.Id/Industri-Perdagangan/Detail/Penjualan-Es-Krim-Di-Indonesia-Capai-Rp1586-Triliun-Pada-2022.

Rizky Fadillah, M., Zulfahmi Ubaidillah, A., & Aryanti Ratnawati, R. (2022). The Effect of Innovation and Product Quality on Consumer Satisfaction. Adpebi International Journal of Multidisciplinary Sciences, 1(1), 289–298. https://journal.adpebi.com/index.php/AIJMS

Sabila, N., Yunardi, D., & Tjahjaningsih, E. (2023). Pengaruh Kualitas Layanan, Persepsi Harga, Dan Resto Atmosphere Terhadap Kepuasan Dan Dampaknya Niat Beli Ulang (Studi Pada Pelanggan Mie Gacoan Cabang Majapahit Semarang). SEIKO?: Journal of Management & Business, 6(2), 348–359. www.idntimes.com/food/dining-guide/amp/kiswanto-1/tempat-

Sancoko, A. H. (2015). Strategi Pengembangan Bisnis Usaha Makanan dan Minuman pada Depot Time to Eat Surabaya. AGORA, 3(1).

Saputra, H. Y. (2023). The Effect of Restaurant Atmosphere on Customer Satisfaction and The Effect of Customer Satisfaction on Repurchase Intention at Amber Resort Lombok Restaurant. In International Journal of Tourism Business Research Homepage (Vol. 2, Issue 2). https://jurnal.fe.unram.ac.id/

Sekaran, U., & Bougie, R. (2017). Metode penelitian untuk bisnis (D. A. Halim & A. N. Hanifah, Eds.; 6th ed.). Salemba Empat.

Setiawan, P. A., & Rastini, N. M. (2021). The Effect of Product Quality, Service Quality, and Atmosphere Stores on Customer Satisfaction and Its Impact on Repurchase Intention. In American Journal of Humanities and Social Sciences Research (Issue 5). www.ajhssr.com

Setiobudi, A., & Audrey, P. V. (2021). THE EFFECT OF PRODUCT INNOVATION TO REPURCHASE INTENTION WITH SATISFACTION AS MEDIATION (A STUDY ON REGIONAL TYPICAL FROZEN FOOD PRODUCTS). Review of Management and Entrepreneurship, 05, 1.

Situmorang, M. A., & Kumar, S. (2022). THE INFLUENCE OF STORE ATMOSPHERE AND DISPLAY LAYOUT ON CUSTOMER REPURCHASE INTENTION IN SUPERMARKET (A SURVEY IN JAWA BARAT PROVINCE, INDONESIA). The 6th International Conference on Family Business and Entrepreneurship, 174–181.

Suardyana, I. W. E., & Tiarawati, M. (2022). Pengaruh Brand Image, Lokasi, dan Store Atmosphere terhadap Niat Beli Ulang pada Pelanggan Indomaret di Wilayah Surabaya. Nomicpedia: Journal of Economics and Business Innovation, 2(2), 129–141.

Subekti, R., Ria, E., Praningtyas, V., Ayu, P., & Anggraini, A. (2023). Increasing Satisfaction and Repurchase Intention on Contemporary Food and Beverages Through E-commerce. Journal Economics Business, 11–20. https://doi.org/10.33830/tjeb.v4i1

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. CV Alfabeta.

Suprianto, V., Brahmantyo, H., & Ingkadijaya, R. (2023). The Influence Of Food Quality, Service Quality , And Price On Repurchase Intentions Through Customer Satisfaction At Putu Made Restaurant Jakarta. THE INFLUENCE OF FOOD QUALITY, SERVICE QUALITY AND PRICE ON REPURCHASE INTENTIONS THROUGH CUSTOMER SATISFACTION AT PUTU MADE RESTAURANT JAKARTA under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). Jurnal Ekonomi, 12(02), 2023. http://ejournal.seaninstitute.or.id/index.php/Ekonomi

Suryana, P., & Haryadi, M. R. (2019). STORES ATMOSPHERE AND PROMOTION ON CUSTOMER SATISFACTION AND ITS IMPACT ON CONSUMER LOYALTY. Trikonomika, 18(1), 30–34. www.zomato.com

Ul Huda, I., Karsudjono, A. J., Darmawan, R., Tinggi, S., Ekonomi, I., & Banjarmasin, P. (2020). PENGARUH STORE ATHMOSPHERE DAN BRAND AWERENESS TERHADAP MINAT BELI ULANG KONSUMEN PADA WARUNG KOPI 88 BANJAR INDAH PERMAI MELALUI KEPUASAN KONSUMEN Jurnal Mitra Manajemen (JMM Online). Jurnal Mitra Manajemen (JMM Online), 1(4), 492–508.

Downloads

Published

2025-01-22

How to Cite

Tresna Pradana Santana, & Sri Astuti Pratminingsih. (2025). Pengaruh Store Atmosphere dan Product Innovation Terhadap Repurchase Intention yang Dimediasi oleh Customer Satisfaction Konsumen Mixue Di Kota Bandung. Jurnal Ekonomi Manajemen Sistem Informasi, 6(3), 1387–1401. https://doi.org/10.38035/jemsi.v6i3.3691

Issue

Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)

Section

Articles

License

Copyright (c) 2025 Tresna Pradana Santana, Sri Astuti Pratminingsih

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Hak cipta :

Penulis yang mempublikasikan manuskripnya di jurnal ini menyetujui ketentuan berikut:

  1. Hak cipta pada setiap artikel adalah milik penulis.
  2. Penulis mengakui bahwa Jurnal Ekonomi Manajemen Sistem Informasi (JEMSI) berhak menjadi yang pertama menerbitkan dengan lisensi Creative Commons Attribution 4.0 International (Attribution 4.0 International CC BY 4.0) .
  3. Penulis dapat mengirimkan artikel secara terpisah, mengatur distribusi non-eksklusif manuskrip yang telah diterbitkan dalam jurnal ini ke versi lain (misalnya, dikirim ke repositori institusi penulis, publikasi ke dalam buku, dll.), dengan mengakui bahwa manuskrip telah diterbitkan pertama kali di Jurnal Ekonomi Manajemen Sistem Informasi (JEMSI).