Stereotip Terhadap Perempuan Melalui Karakter Jeng Yah Dalam Series Gadis Kretek

Authors

  • Noni Octavia LSPR Institute of Communication & Business, Indonesia
  • Ningsi Demanto LSPR Institute of Communication & Business, Indonesia
  • Septia Intan Nurzannah LSPR Institute of Communication & Business, Indonesia

DOI:

https://doi.org/10.38035/jmpis.v5i5.2495

Keywords:

Gender Stereotypes, Series, Crete Girls, Jeng Yah

Abstract

Films and other cultural media not only present stories, but also messages and values conveyed through characters, plots, and themes including about gender stereotypes. The topic still exists, women are portrayed as passive figures, focusing only on domestic roles, while men are depicted as having more dominant roles. It triggers injustice and discrimination against women. Gender disparities are rooted in gender stereotypes towards men and women. The research focuses on the stereotypical portrayal of women through the character Jeng Yah in five episodes of the Cretaceous Girls series on Netflix. By using qualitative methods with critical discourse analysis of Sara Mills to analyze gender representation in the series in question. Some of the main points that indicate gender stereotypes against women are: women can only do certain jobs deemed appropriate to them, women do not have full control over their own lives, including important decisions that affect their freedom/future, women are often regarded as bearing "devotion", and are identified with weakness. The series shows how gender stereotypes are still inherent in societies even coming from their own families, and how they can limit women in various aspects of life. This research can help raise awareness about gender stereotypes and promote gender equality.

References

Alfiyah, N., & Widiasanty, G. (2024). The Influence of the Film “Rudy Habibie” on the Increase in Learning Interest Among Adolescents. Review of Multidisciplinary Education, Culture and Pedagogy, 3(1), 103–124. https://doi.org/10.55047/romeo.v3i1.967

Astuti, L. D. P., & Budhi, A. (2023). Gadis Kretek Tembus Top 10 Netflix di 6 Negara. Viva.Co.Id. https://www.viva.co.id/showbiz/serial/1657769-gadis-kretek-tembus-top-10-netflix-di-6-negara

Ayustin, E., & Christin, M. (2022). Sara Mills Model Critical Discourse Analysis on the Peaky Blinders Serial. Budapest International Research and Critics Institute-Journal (BIRCI-Journal) , 5(3), 26002–26010.

Banaji, M. R. (2021). Patterns of Implicit and Explicit Stereotypes III?: Long-Term Change in Gender Stereotypes. https://doi.org/10.1177/1948550620988425

Benshoff, H. M., & Griffin, S. (2021). America on film: Representing race, class, gender, and sexuality at the movies. John Wiley & Sons.

Breda, T., Jouini, E., Napp, C., & Thebault, G. (2020). Gender stereotypes can explain the gender-equality paradox. Proceedings of the National Academy of Sciences of the United States of America, 117(49), 31063–31069. https://doi.org/10.1073/pnas.2008704117

Garikipati, S., & Kambhampati, U. (2021). Leading the Fight Against the Pandemic: Does Gender ‘Really’ Matter? Feminist Economics, 27(1–2), 401–418.

Giswandhani, M. (2022). Yuni: Stereotype Representation Of Women. Journal of Business, Social and Technology (Bustechno), 3(1), 1–9. https://doi.org/10.46799/jbt.v3i1.63

Hariyana, A., Rasyid, Y., . M. P., Anwar, M., & M.Phil, M. H. (2020). The Representation of Women in Pendhoza’s Bojoku Galak’s Song through Sara Mills’s Critical Discourse Analysis Model. KnE Social Sciences, 2020, 554–564. https://doi.org/10.18502/kss.v4i14.7914

Kumar, A. M., Goh, J. Y. Q., Tan, T. H. H., & Siew, C. S. Q. (2022). Gender stereotypes in Hollywood movies and their evolution over time: Insights from network analysis. Big Data and Cognitive Computing, 6(2), 50.

Mills, S. (2004). Discourse: The New Critical Idiom, Abingdon (Oxfordshire). Routledge.

Santoniccolo, F., Trombetta, T., Paradiso, M. N., & Rollè, L. (2023). Gender and media representations: a review of the literature on gender stereotypes, objectification and sexualization. International Journal of Environmental Research and Public Health, 20(10), 5770.

Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Teixeira, M. B. M., Galvão, L. L. da C., Mota-Santos, C. M., & Carmo, L. J. O. (2021). Women and work: film analysis of Most Beautiful Thing. Revista de Gestao, 28(1), 66–83. https://doi.org/10.1108/REGE-03-2020-0015

Valencia, M., & Junaidi, A. (2021). Representation of Beauty Standards in Films Imperfect: Career, Love & Scales. International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021), 775–781.

Downloads

Published

2024-08-11

How to Cite

Octavia, N., Demanto, N., & Nurzannah, S. I. (2024). Stereotip Terhadap Perempuan Melalui Karakter Jeng Yah Dalam Series Gadis Kretek. JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL, 5(5), 1577–1591. https://doi.org/10.38035/jmpis.v5i5.2495

Issue

Vol. 5 No. 5 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus - September 2024)

Section

Articles

License

Copyright (c) 2024 Noni Octavia, Ningsi Demanto, Septia Intan Nurzannah

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Hak cipta :

Penulis yang mempublikasikan manuskripnya di jurnal ini menyetujui ketentuan berikut:

  1. Hak cipta pada setiap artikel adalah milik penulis.
  2. Penulis mengakui bahwa Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) berhak menjadi yang pertama menerbitkan dengan lisensi Creative Commons Attribution 4.0 International (Attribution 4.0 International CC BY 4.0) .
  3. Penulis dapat mengirimkan artikel secara terpisah, mengatur distribusi non-eksklusif manuskrip yang telah diterbitkan dalam jurnal ini ke versi lain (misalnya, dikirim ke repositori institusi penulis, publikasi ke dalam buku, dll.), dengan mengakui bahwa manuskrip telah diterbitkan pertama kali di Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS).