PENGARUH DARI HARGA (X1), PLATFORM PEMBELIAN (X2) DAN PANDEMI COVID-19 (X3) TERHADAP PERILAKU PEMBELIAN (Y1)
DOI:
https://doi.org/10.38035/jmpis.v3i2.1364Keywords:
perilaku pembelian, harga, platform pembelian, pandemi covid-19Abstract
Riset terdahulu atau riset yang relevan sangat penting dalam suatu telaah ilmiah, berfungsi untuk memperkuat teori dan fenomena hubungan atau pengaruh antar variable. Artikel ini mereview faktor-faktor yang mempengaruhi perilaku pembelian yaitu: harga, platform pembelian dan pandemic COVID-19, suatu studi literatur Manajemen Pemasaran Strategis. Tujuan penulisan artikel ini guna membangun hipotesis pengaruh antar variabel untuk digunakan pada riset selanjutnya. Hasil artikel literature review ini adalah: 1) Harga berpengaruh terhadap perilaku pembelian; 2) Platform pembelian berpengaruh terhadap perilaku pembelian; dan 3) Pandemi Covid-19 berpengaruh terhadap perilaku pembelian.
References
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Solomon, M. R. (2006). Consumer behaviour: a European perspective. Financial Times/Prentice Hall.
Zhuang, H., Popkowski Leszczyc, P. T. L., & Lin, Y. (2018). Why is Price Dispersion Higher Online than Offline? The Impact of Retailer Type and Shopping Risk on Price Dispersion. Journal of Retailing, 94(2), 136–153. https://doi.org/10.1016/j.jretai.2018.01.003
Chandrakant Urne, A. (2016). IMPACT OF E-COMMERCE ON CONSUMER BUYING BEHAVIOUR: A REVIEW OF EXISTING LITERATURE. https://www.researchgate.net/publication/343290488
Dianda, A., & Pandin, M. G. R. (2021). E-Commerce in Strengthening The Economy During The Covid-19 Pandemic: A Historical Review. Jurnal Ekonomi & Bisnis JAGADITHA, 8(2), 179–186. https://doi.org/10.22225/jj.8.2.2021.179-186
Fadli, M., Heriyanto, M., Othman, L., Studi, P., & Bisnis, I. A. (2021). Enrichment: Journal of Management The Effect of Pricing and Promotion on Consumer Purchase Decisions of Suzuki Car at PT. Sejahtera Buana Trada Suzuki Mobil Pekanbaru. Enrichment: Journal of Management, 12(1). www.enrichment.iocspublisher.org
Grewal, D., Janakiraman, R., Kalyanam, K., Kannan, P. K., Ratchford, B., Song, R., & Tolerico, S. (2010). Strategic online and offline retail pricing: A review and research agenda. Journal of Interactive Marketing, 24(2), 138–154. https://doi.org/10.1016/j.intmar.2010.02.007
Gu, S., ?lusarczyk, B., Hajizada, S., Kovalyova, I., & Sakhbieva, A. (2021). Impact of the covid-19 pandemic on online consumer purchasing behavior. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 2263–2281. https://doi.org/10.3390/jtaer16060125
Hadi Brata, B., Husani, S., & Ali, H. (2017). Saudi Journal of Business and Management Studies The Influence of Quality Products, Price, Promotion, and Location to Product Purchase Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi J. Bus. Manag. Stud, Vol-2, Iss-4B. https://doi.org/10.21276/sjbms
Hadi Mohamad, A., Athirah Hamzah, A., Ramli, R., & Fathullah, M. (2020). E-Commerce beyond the Pandemic Coronavirus: Click and Collect Food Ordering. IOP Conference Series: Materials Science and Engineering, 864(1). https://doi.org/10.1088/1757-899X/864/1/012049
Inka Amalia, I. A. (2020). The Influence Of Price, Facilities, And Location To Purchase Decision.
Jeong, H., Ye, H., Bhatt, S., Zhang, J., & Suri, R. (2021). When should retailers increase prices during a crisis? A longitudinal inquiry during the COVID-19 pandemic. Journal of Consumer Behaviour, 20(5), 1269–1276. https://doi.org/10.1002/cb.1934
Lee, L., Inman, J., Argo, J., Bottger, T., Dholakia, U. M., Gilbride, T., van Ittersum, K., Kahn, B. E., Kalra, A., Lehmann, D. R., Mcalister, L., Shankar, V., & Tsai, C. I. (n.d.). From Browsing to Buying and Beyond: The Needs-Adaptive Shopper Journey Model.
Pärson, G., Vancic, A., Gustav Pärson, A., & Nils-Gunnar Rundenstam Examiner Jens Hultman, S. (n.d.). Changed Buying Behavior in the COVID-19 pandemic The influence of Price Sensitivity and Perceived Quality Title Changed Buying Behavior in the COVID-19 pandemic-The influence of Price Sensitivity and Perceived Quality. www.hkr.se
Cholilawati, P., & Suliyanthini, D. (2020). Equlibrium?: Jurnal Pendidikan. 1. https://journal.unismuh.ac.id/index.php/equilibrium/index
Perlman, Y. (2022). Pricing decisions of online and offline retailers, each offering a competing benefit. Operations Research Perspectives, 9. https://doi.org/10.1016/j.orp.2022.100231
Putri, R. N. (2020). Indonesia dalam Menghadapi Pandemi Covid-19. Jurnal Ilmiah Universitas Batanghari Jambi, 20(2), 705. https://doi.org/10.33087/jiubj.v20i2.1010
Rosidi, A., Yasa Wedha, Y., Hendri, W., Rinjani, G., Hukum, F., Mahasaraswati, U., Keguruan Ilmu Pendidikan Universitas Guning Rinjani, F., & Keguruan, F. (n.d.). PERSPEKTIF HUKUM POSITIF (IUS CONSTITUTUM). Journal Ilmiah Rinjani (JIR). http://www.temukanpengertian.com/
Siti, O., Fatoni, N., Susilawati, C., & Yulianti, L. (n.d.). DAMPAK COVID-19 TERHADAP PERILAKU KONSUMEN DALAM PENGGUNAAN E-WALLET DI INDONESIA. https://www.merdeka.com/uang/virus-corona-terjadi-6-bulan-daya-beli-masyarakat-
Solomon, M. R. (2006). Consumer behaviour: a European perspective. Financial Times/Prentice Hall.
Zhuang, H., Popkowski Leszczyc, P. T. L., & Lin, Y. (2018). Why is Price Dispersion Higher Online than Offline? The Impact of Retailer Type and Shopping Risk on Price Dispersion. Journal of Retailing, 94(2), 136–153. https://doi.org/10.1016/j.jretai.2018.01.003
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Published
2022-11-25
How to Cite
Tri Apriliani, R. ., Andri Catur Trissetianto, & Bambang Kuncoro. (2022). PENGARUH DARI HARGA (X1), PLATFORM PEMBELIAN (X2) DAN PANDEMI COVID-19 (X3) TERHADAP PERILAKU PEMBELIAN (Y1) . JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL, 3(2), 1231–1238. https://doi.org/10.38035/jmpis.v3i2.1364
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