DETERMINASI KEPUTUSAN PEMBELIAN DAN PEMBELIAN ULANG (LITERATURE REVIEW MANAJEMEN PEMASARAN)
DOI:
https://doi.org/10.31933/jimt.v2i6.645Keywords:
Kualitas Produk, Harga, Keputusan Pembelian, dan Pembelian UlangAbstract
Penelitian terdahulu yang relevan sangat penting dalam suatu penelitian atau artikel ilmiah. Penelitian terdahulu yang relevan berfungsi untuk memperkuat teori dan fenomena hubungan antar variable. Artikel ini mereview variabel yang mempengaruhi Keputusan Pembelian dan Pembelian Ulang terhadap smarthphone Samsung, maka dilakukan review penelitian terdahulu. Hasil pra riset menunjukkan bahwa diduga kualitas produk dan harga memiliki pengaruh baik secara langsung maupun tidak langsung terhadap keputusan pembelian dan pembelian ulang pada smartphone Samsung.
References
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Ali, H. (2019a). Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.36348/sjhss.2019.v04i09.009
Ali, H. (2019b). Purchase Decision and Repurchase Models: Product Quality and Process Analysis (Case Study of House Ownership Credit Financing in Permata Sharia Bank Jakarta). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i09.006
Ali, H., Evi, N., & Nurmahdi, A. (2018). The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.
Ali, H., & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, H., Narulita, E., & Nurmahdi, A. (2018b). The Influence of Service Quality, Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., & Sardjijo. (2017). Integrating Character Building into Mathematics and Science Courses in Elementary School. International Journal of Environmental and Science Education. https://doi.org/10.1007/s10648-016-9383-1
Anggita, R., & Ali, H. (2017). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance of Quality Products, Price, Promotion, and Location to Product Purcese Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms
Desfiandi, A., Desfiandi, A., & Ali, H. (2017). Composite Stock Price Index (IHSG) Macro Factor in Investment in Stock (Equity Funds). International Journal of Economics and Financial Issues.
Estu Mahanani. (2018). Dan Gaya Hidup Terhadap Keputusan Pembelian Produk. Kraith-Humaniora, 2(2), 53–61.
Hairiyah, S., & Ali, H. (2017). Customer Decision Analysis in Taking Multipurpose Loan?: Promotions , Locations and Credit Procedures ( A Case of the Bank " PQR Jakarta "). Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.3.6
Hamdan, H., & Paijan, P. (2020). Utilitarian values and hedonic values of women coffee lovers. Dinasti International Journal of Education Management and Social Science, 2(2), 310-322. https://doi.org/10.31933/dijemss.v2i2.666
Hamdan, H., & Yuliantini, T. (2021). Purchase behavior : online tour package. Dinasti International Journal of Management Science, 2(3), 420-434. https://doi.org/10.31933/dijms.v2i3.704
Han, E. S., & goleman, daniel; boyatzis, Richard; Mckee, A. (2019). ??No Title No Title. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Hidayat, D., Bismo, A., & Basri, A. R. (2020). the Effect of Food Quality and Service Quality Towards Customer Satisfaction and Repurchase Intention (Case Study of Hot Plate Restaurants). Manajemen Bisnis, 10(1), 1. https://doi.org/10.22219/jmb.v10i1.11913
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.11.7
Kotler, P., & Amstrong, G. (2012a). Marketing. In BMC Public Health.
Kotler, P., & Amstrong, G. (2012b). Principles of Marketing Global. In USE: Pearson Education.
Kotler, P., & Keller, K. L. (2016). Marketing Mangement. In Pearson Edition Limited.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Mansur, S., & Ali, H. (2017). Impact of customer engagement to reputation of the Bri Syariah Indonesia. International Journal of Economic Research.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Mulyani, S. R., Ridwan, M., & Ali, H. (2020). Model of human services and resources: The improvement efforts of Silungkang restaurant attractiveness on consumers. Talent Development and Excellence.
Nguyen, P. T., Ali, H., & Hudaya, A. (2019). Model Buying Decision and Repeat Purchase: Product Quality Analysis. Dinasti International Journal of Management Science, 1(1), 2686–5211. https://doi.org/10.31933/DIJMS
Novansa, Hafizh, Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of
Palma, M. A., & Andjarwati, A. L. (2016). PENGARUH KUALITAS PRODUK, KEMUDAHAN, DAN HARGA TERHADAP NIAT BELI ULANG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Produk Fashion Melalui Toko online di Surabaya). Jurnal Riset Ekonomi Dan Manajemen, 16(1), 84. https://doi.org/10.17970/jrem.16.60106.id
Perreault, W. D., Cannon, J. P., & Mccarthy, E. J. (2017). Un enfoque de planificación de la estrategia de marketing. In Essentials of Marketing A Marketing Strategy Planning Approach.
Prihartono, & Ali, H. (2020). The promises ethics and marketing concept strategy as a competitive advantage on private higher education (A survey on perception of product attributes and promotion mix in Indonesia). Talent Development and Excellence.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Schiffman, L. G., & Kanuk, L. L. (2010). Consumer Behavior 10th Edition. Pearson Education.
Sivaram, M., Munawar, N. A., & Ali, H. (2020). DETERMINATION OF PURCHASE INTENT DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i2.71
Suhaily, L., & Darmoyo, S. (2017). Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product). Jurnal Manajemen, 21(2), 179–194. https://doi.org/10.24912/jm.v21i2.230
Sulistiorini, M. S., & Ali, H. (2017). Customer satisfaction model: Product analysis, price, promotion and distribution (case study at PT Integrasia Utama). International Journal of Applied Business and Economic Research.
Suryana, P., & Dasuki, E. S. (2013). Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang. Trikonomika, 12(2), 190. https://doi.org/10.23969/trikonomika.v12i2.479
Swastha, Basu Dharmmesta, T. handoko. (2014). Manajemen Pemasaran. In PBFE Yogyakarta.
Tawas, H., & Pandensolang, J. (2015). Pengaruh Diferensiasi, Kualitas Produk Dan Ekuitas Merek Terhadap Keputusan Pembelian Coca-Cola Pada Pt. Bangun Wenang Beverges Company Di Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(3), 1113–1124.
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Tjiptono, F. (2002). Strategi Pemasaran. Andi.
Toto Handiman, U., & Ali, H. (2019). The Influence of Brand Knowledge and Brand Relationship On Purchase Decision Through Brand Attachment. In International Journal of Business Marketing and Management (IJBMM).
Yohanda, A. R., Masdupi, E., & Engriani, Y. (2019). The Influence of Promotion, Perceived Ease of Use, and Price Toward Repurchase Intention Transportation Services Go-jek on Students in Universitas Negeri Padang. Jurnal Kajian Manajemen Dan Wirausaha, 1(1), 2019.
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. https://doi.org/10.21276/sjebm.2017.4.11.12
Alexi, M., Zulkarnain, Z., & Musfar, T. (2016). Pengaruh Brand Image Dan Product Design Terhadap Purchase Decision Dan Repurchase Intention Pada Produk Sepatu Futsal Merek Specs Di Kota Pekanbaru. Jurnal Online Mahasiswa Fakultas Ekonomi Universitas Riau, 4(1), 350–363.
Ali, H. (2019a). Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.36348/sjhss.2019.v04i09.009
Ali, H. (2019b). Purchase Decision and Repurchase Models: Product Quality and Process Analysis (Case Study of House Ownership Credit Financing in Permata Sharia Bank Jakarta). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i09.006
Ali, H., Evi, N., & Nurmahdi, A. (2018). The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.
Ali, H., & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, H., Narulita, E., & Nurmahdi, A. (2018b). The Influence of Service Quality, Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., & Sardjijo. (2017). Integrating Character Building into Mathematics and Science Courses in Elementary School. International Journal of Environmental and Science Education. https://doi.org/10.1007/s10648-016-9383-1
Anggita, R., & Ali, H. (2017). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance of Quality Products, Price, Promotion, and Location to Product Purcese Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms
Desfiandi, A., Desfiandi, A., & Ali, H. (2017). Composite Stock Price Index (IHSG) Macro Factor in Investment in Stock (Equity Funds). International Journal of Economics and Financial Issues.
Estu Mahanani. (2018). Dan Gaya Hidup Terhadap Keputusan Pembelian Produk. Kraith-Humaniora, 2(2), 53–61.
Hairiyah, S., & Ali, H. (2017). Customer Decision Analysis in Taking Multipurpose Loan?: Promotions , Locations and Credit Procedures ( A Case of the Bank " PQR Jakarta "). Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.3.6
Hamdan, H., & Paijan, P. (2020). Utilitarian values and hedonic values of women coffee lovers. Dinasti International Journal of Education Management and Social Science, 2(2), 310-322. https://doi.org/10.31933/dijemss.v2i2.666
Hamdan, H., & Yuliantini, T. (2021). Purchase behavior : online tour package. Dinasti International Journal of Management Science, 2(3), 420-434. https://doi.org/10.31933/dijms.v2i3.704
Han, E. S., & goleman, daniel; boyatzis, Richard; Mckee, A. (2019). ??No Title No Title. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Hidayat, D., Bismo, A., & Basri, A. R. (2020). the Effect of Food Quality and Service Quality Towards Customer Satisfaction and Repurchase Intention (Case Study of Hot Plate Restaurants). Manajemen Bisnis, 10(1), 1. https://doi.org/10.22219/jmb.v10i1.11913
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2017.2.11.7
Kotler, P., & Amstrong, G. (2012a). Marketing. In BMC Public Health.
Kotler, P., & Amstrong, G. (2012b). Principles of Marketing Global. In USE: Pearson Education.
Kotler, P., & Keller, K. L. (2016). Marketing Mangement. In Pearson Edition Limited.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Mansur, S., & Ali, H. (2017). Impact of customer engagement to reputation of the Bri Syariah Indonesia. International Journal of Economic Research.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Mulyani, S. R., Ridwan, M., & Ali, H. (2020). Model of human services and resources: The improvement efforts of Silungkang restaurant attractiveness on consumers. Talent Development and Excellence.
Nguyen, P. T., Ali, H., & Hudaya, A. (2019). Model Buying Decision and Repeat Purchase: Product Quality Analysis. Dinasti International Journal of Management Science, 1(1), 2686–5211. https://doi.org/10.31933/DIJMS
Novansa, Hafizh, Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of
Palma, M. A., & Andjarwati, A. L. (2016). PENGARUH KUALITAS PRODUK, KEMUDAHAN, DAN HARGA TERHADAP NIAT BELI ULANG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Produk Fashion Melalui Toko online di Surabaya). Jurnal Riset Ekonomi Dan Manajemen, 16(1), 84. https://doi.org/10.17970/jrem.16.60106.id
Perreault, W. D., Cannon, J. P., & Mccarthy, E. J. (2017). Un enfoque de planificación de la estrategia de marketing. In Essentials of Marketing A Marketing Strategy Planning Approach.
Prihartono, & Ali, H. (2020). The promises ethics and marketing concept strategy as a competitive advantage on private higher education (A survey on perception of product attributes and promotion mix in Indonesia). Talent Development and Excellence.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Schiffman, L. G., & Kanuk, L. L. (2010). Consumer Behavior 10th Edition. Pearson Education.
Sivaram, M., Munawar, N. A., & Ali, H. (2020). DETERMINATION OF PURCHASE INTENT DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i2.71
Suhaily, L., & Darmoyo, S. (2017). Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product). Jurnal Manajemen, 21(2), 179–194. https://doi.org/10.24912/jm.v21i2.230
Sulistiorini, M. S., & Ali, H. (2017). Customer satisfaction model: Product analysis, price, promotion and distribution (case study at PT Integrasia Utama). International Journal of Applied Business and Economic Research.
Suryana, P., & Dasuki, E. S. (2013). Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang. Trikonomika, 12(2), 190. https://doi.org/10.23969/trikonomika.v12i2.479
Swastha, Basu Dharmmesta, T. handoko. (2014). Manajemen Pemasaran. In PBFE Yogyakarta.
Tawas, H., & Pandensolang, J. (2015). Pengaruh Diferensiasi, Kualitas Produk Dan Ekuitas Merek Terhadap Keputusan Pembelian Coca-Cola Pada Pt. Bangun Wenang Beverges Company Di Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(3), 1113–1124.
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Tjiptono, F. (2002). Strategi Pemasaran. Andi.
Toto Handiman, U., & Ali, H. (2019). The Influence of Brand Knowledge and Brand Relationship On Purchase Decision Through Brand Attachment. In International Journal of Business Marketing and Management (IJBMM).
Yohanda, A. R., Masdupi, E., & Engriani, Y. (2019). The Influence of Promotion, Perceived Ease of Use, and Price Toward Repurchase Intention Transportation Services Go-jek on Students in Universitas Negeri Padang. Jurnal Kajian Manajemen Dan Wirausaha, 1(1), 2019.
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. https://doi.org/10.21276/sjebm.2017.4.11.12
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Published
2021-07-31
How to Cite
Hafidh Fauzi, D. (2021). DETERMINASI KEPUTUSAN PEMBELIAN DAN PEMBELIAN ULANG (LITERATURE REVIEW MANAJEMEN PEMASARAN). Jurnal Ilmu Manajemen Terapan, 2(6), 790–800. https://doi.org/10.31933/jimt.v2i6.645
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