FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN, KUALITAS PRODUK, HARGA KOMPETITIF, LOKASI (LITERATURE REVIEW MANAJEMEN PEMASARAN)
DOI:
https://doi.org/10.31933/jimt.v2i4.463Keywords:
Keputusan Penjualan (Y), Kualitas Produk (X1), Harga (X2), Lokasi (X3)Abstract
Penelitian ini bertujuan untuk mengetahui Faktor-faktor yang mempengaruhi mempengaruhi Keputusan Penjualan (Y), Kualitas Produk (X1), Harga Kompetitif (X2), Lokasi (X3). Suatu studi literature Manajemen Sumber daya Manusia. Metode penulisan artikel ilmiah ini adalah dengan metode kualitatif dan studi literature atau Library Research. Hasil artikel literature review ini adalah: 1) KualitasProduk (X1) berpengaruh terhadap Keputusan Penjualan (Y), 2) Harga kompetitif (X2) berpengaruh terhadap Keputusan Penjualan (Y), dan 3) Lokasi (X3) berpengaruh terhadap Keputusan Penjualan (Y).
References
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Brata, B. H., Husani, S., & Ali, H. (2017). The Importance Of Quality Products, Price, Promotion, And Location To Product Purcese Decision On Nitchi At Pt. Jaya Swarasa Agung In Central Jakarta. Saudi Journal Of Business And Management Studies. Https://Doi.Org/10.21276/Sjbms
Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation Of The Information Systems And The Creative Economy For The Competitive Advantages On Tourism In The Province Of Lampung. International Journal Of Economic Research.
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M, A., & Ali, H. (2017). Model Kepuasan Pelanggan: Analisis Kualitas Produk Dan Kualitas Layanan Terhadap Citra Merek Pada Giant Citra Raya Jakarta. Jurnal Manajemen. Https://Doi.Org/10.24912/Jm.V21i3.254
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Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer Purchase Decision Model, Supply Chain Management And Customer Satisfaction: Product Quality And Promotion Analysis. International Journal Of Supply Chain Management.
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Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis Of Brand Image, Brand Awareness And Price (Case Study Smeco Indonesia Sme Products). Saudi Journal Of Humanities And Social Sciences. Https://Doi.Org/10.21276/Sjhss
Prihartono, & Ali, H. (2020). The Promises Ethics And Marketing Concept Strategy As A Competitive Advantage On Private Higher Education (A Survey On Perception Of Product Attributes And Promotion Mix In Indonesia). Talent Development And Excellence.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A Student Loyalty Model: Promotion, Products, And Registration Decision Analysis-Case Study Of Griya English Fun Learning At The Tutoring Institute In Wonosobo Central Java. International Journal Of Innovation, Creativity And Change.
Riyanto, S., Adila, L., & Ali, H. (2017). The Effect Of Incentives And Job Enthusiasm To Productivity Of Go-Jek Driver At Pt . Go-Jek Indonesia. Journal Of Research In Business And Management.
Sivaram, M., Munawar, N. A., & Ali, H. (2020). Determination Of Purchase Intent Determination Of Purchase Intention Through Brand Awareness And Perceived Quality (Case Study: For Consumers Pt. Sentosa Santosa Finance Tangerang Area). Dinasti International Journal Of Management Science. Https://Doi.Org/10.31933/Dijms.V1i2.71
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). Model Buying Decision And Repeat Purchase: Product Quality Analysis (Case Study Of Bank Permata Syariah Jakarta Kpr Financing Customers). Dinasti International Journal Of Management Science. Https://Doi.Org/10.31933/Dijms.V1i1.29
Widayati, C.C., Ali, H., Permana, D., & Nugroho, A. (2020). The Role Of Destination Image On Visiting Decisions Through Word Of Mouth In Urban Tourism In Yogyakarta. International Journal Of Innovation, Creativity And Change, 12(3).
Widayati, Christina Catur, Ali, H., Permana, D., & Nugroho, A. (2020). The Role Of Destination Image On Visiting Decisions Through Word Of Mouth In Urban Tourism In Yogyakarta. International Journal Of Innovation, Creativity And Change.
Yunita, D., & Ali, H. (2017). Model Of Purchasing Decision ( Renting ) Of Generator Set?: Analysis Of Product Quality , Price An Service At Pt . Hartekprima Listrindo. Economics, Business And Management. Https://Doi.Org/10.21276/Sjebm.2017.4.11.12
Ali, H., Evi, N., & Nurmahdi, A. (2018). The Influence Of Service Quality , Brand Image And Promotion On Purchase Decision At Mcu Eka Hospital. Business And Management Studies. Https://Doi.Org/10.21276/Sjbms.2018.3.1.12
Ali, H., Narulita, E., & Nurmahdi, A. (2018a). Saudi Journal Of Business And Management Studies ( Sjbms ) The Influence Of Service Quality , Brand Image And Promotion On Purchase Decision At Mcu Eka Hospital. Business And Management Studies. Https://Doi.Org/10.21276/Sjbms.2018.3.1.12
Ali, H., Narulita, E., & Nurmahdi, A. (2018b). The Influence Of Service Quality, Brand Image And Promotion On Purchase Decision At Mcu Eka Hospital. Saudi Journal Of Business And Management Studies. Https://Doi.Org/10.21276/Sjbms.2018.3.1.12
Anggita, R., & Ali, H. (2017a). The Influence Of Product Quality, Service Quality And Price To Purchase Decision Of Sgm Bunda Milk. Scholars Bulletin. Https://Doi.Org/10.21276/Sb
Anggita, R., & Ali, H. (2017b). The Influence Of Product Quality, Service Quality And Price To Purchase Decision Of Sgm Bunda Milk (Study On Pt. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. Https://Doi.Org/10.21276/Sb
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance Of Quality Products, Price, Promotion, And Location To Product Purcese Decision On Nitchi At Pt. Jaya Swarasa Agung In Central Jakarta. Saudi Journal Of Business And Management Studies. Https://Doi.Org/10.21276/Sjbms
Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation Of The Information Systems And The Creative Economy For The Competitive Advantages On Tourism In The Province Of Lampung. International Journal Of Economic Research.
Handoko, T. H. (2000). Dasar-Dasar Manajemen Produksi Dan Operasi. Bpfe.
Ikhsani, K., & Ali, D. H. (2017). Keputusan Pembelian: Analisis Kualitas Produk, Harga Dan Brand Awareness (Studi Kasus Produk Teh Botol Sosro Di Giant Mall Permata Tangerang). In Jurnal Swot.
M, A., & Ali, H. (2017). Model Kepuasan Pelanggan: Analisis Kualitas Produk Dan Kualitas Layanan Terhadap Citra Merek Pada Giant Citra Raya Jakarta. Jurnal Manajemen. Https://Doi.Org/10.24912/Jm.V21i3.254
Maisah, & Ali, H. (2020). Entrepreneurship Culture Development Process: Implementation Of Islamic Education Values In The Batik Jambi (Case Study In Seberang Jambi Community). Talent Development And Excellence.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer Purchase Decision Model, Supply Chain Management And Customer Satisfaction: Product Quality And Promotion Analysis. International Journal Of Supply Chain Management.
Novansa, Hafizh, Ali, H. (2017). Purchase Decision Model: Analysis Of Brand Image, Brand Awareness And Price (Case Study Smeco Indonesia Sme Products). Saudi Journal Of Humanities And Social Sciences.
Novansa, H., & Ali, H. (2017). Purchase Decision Model: Analysis Of Brand Image, Brand Awareness And Price (Case Study Smeco Indonesia Sme Products). Saudi Journal Of Humanities And Social Sciences. Https://Doi.Org/10.21276/Sjhss
Prihartono, & Ali, H. (2020). The Promises Ethics And Marketing Concept Strategy As A Competitive Advantage On Private Higher Education (A Survey On Perception Of Product Attributes And Promotion Mix In Indonesia). Talent Development And Excellence.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A Student Loyalty Model: Promotion, Products, And Registration Decision Analysis-Case Study Of Griya English Fun Learning At The Tutoring Institute In Wonosobo Central Java. International Journal Of Innovation, Creativity And Change.
Riyanto, S., Adila, L., & Ali, H. (2017). The Effect Of Incentives And Job Enthusiasm To Productivity Of Go-Jek Driver At Pt . Go-Jek Indonesia. Journal Of Research In Business And Management.
Sivaram, M., Munawar, N. A., & Ali, H. (2020). Determination Of Purchase Intent Determination Of Purchase Intention Through Brand Awareness And Perceived Quality (Case Study: For Consumers Pt. Sentosa Santosa Finance Tangerang Area). Dinasti International Journal Of Management Science. Https://Doi.Org/10.31933/Dijms.V1i2.71
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). Model Buying Decision And Repeat Purchase: Product Quality Analysis (Case Study Of Bank Permata Syariah Jakarta Kpr Financing Customers). Dinasti International Journal Of Management Science. Https://Doi.Org/10.31933/Dijms.V1i1.29
Widayati, C.C., Ali, H., Permana, D., & Nugroho, A. (2020). The Role Of Destination Image On Visiting Decisions Through Word Of Mouth In Urban Tourism In Yogyakarta. International Journal Of Innovation, Creativity And Change, 12(3).
Widayati, Christina Catur, Ali, H., Permana, D., & Nugroho, A. (2020). The Role Of Destination Image On Visiting Decisions Through Word Of Mouth In Urban Tourism In Yogyakarta. International Journal Of Innovation, Creativity And Change.
Yunita, D., & Ali, H. (2017). Model Of Purchasing Decision ( Renting ) Of Generator Set?: Analysis Of Product Quality , Price An Service At Pt . Hartekprima Listrindo. Economics, Business And Management. Https://Doi.Org/10.21276/Sjebm.2017.4.11.12
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Published
2021-03-20
How to Cite
Permata Sari, D. (2021). FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN, KUALITAS PRODUK, HARGA KOMPETITIF, LOKASI (LITERATURE REVIEW MANAJEMEN PEMASARAN). Jurnal Ilmu Manajemen Terapan, 2(4), 524–533. https://doi.org/10.31933/jimt.v2i4.463
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