DETERMINASI MINAT BELI ONLINE SHOPEE
DOI:
https://doi.org/10.31933/jimt.v2i1.308Keywords:
Citra Merek, e-WOM, Kepercayaan, Minat Beli, Persepsi RisikoAbstract
Pra riset ini dilakukan bertujuan untuk membangun hipotesis penelitian dengan menggunakan motode deskriptif. Untuk mengetahui variabel yang memepengaruhi Minat Beli Online, maka dilakukan review penelitian terdahulu. Hasil pra riset menunjukkan bahwa diduga e-WOM, Persepsi Risiko, Citra Merek, Kepercayaan memiliki hubungan baik secara langsung maupun tidak langsung terhadap Minat Beli Online.
References
Abubakar, A. M., & Ilkan, M. (2016). Impact of online WOM on destination trust and intention to travel: A medical tourism perspective. Journal of Destination Marketing and Management, 5(3), 192–201. https://doi.org/10.1016/j.jdmm.2015.12.005
Ali, H. (2019). Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences, 04(09), 623–634. https://doi.org/10.36348/sjhss.2019.v04i09.009
Bataineh, A. Q. (2015). The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image. International Journal of Marketing Studies, 7(1), 126–137. https://doi.org/10.5539/ijms.v7n1p126
Bhandari, M., & Rodgers, S. (2018). What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions. International Journal of Advertising, 37(1), 125–141. https://doi.org/10.1080/02650487.2017.1349030
Bulut, Z. A., & Karabulut, A. N. (2018). Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust–loyalty perspective. Journal of Consumer Behaviour, 17(4), 407–417. https://doi.org/10.1002/cb.1721
Cheong & Jang. (2008). Determinants of Internet Usage in Ghanaian Hotels?: The Case of the Greater Accra Region ( GAR ) Determinants of Internet Usage in Ghanaian Hotels?: The Case of the Greater Accra Region ( GAR ). Journal of Hospitality & Leisure Marketing, 15(3), 37–41. https://doi.org/10.1300/J150v15n03
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47–55. https://doi.org/10.1016/j.chb.2016.03.003
Farivar, S., Turel, O., & Yuan, Y. (2017). A trust-risk perspective on social commerce use: an examination of the biasing role of habit. Internet Research, 27(3), 586–607. https://doi.org/10.1108/IntR-06-2016-0175
Firmansyah, N., & Ali, H. (2019). Consumer Trust Model?: The Impact of Satisfaction and E-Service Quality toward Repurchase Intention in E-Commerce. 6256, 552–559. https://doi.org/10.21276/sjhss.2019.4.8.4
Gunawan, D. D., & Huarng, K. H. (2015). Viral effects of social network and media on consumers’ purchase intention. Journal of Business Research, 68(11), 2237–2241. https://doi.org/10.1016/j.jbusres.2015.06.004
Han, B., Kim, M., & Lee, J. (2018). Exploring consumer attitudes and purchasing intentions of cross-border online shopping in Korea. Journal of Korea Trade, 22(2), 86–104. https://doi.org/10.1108/JKT-10-2017-0093
Ho, S. M., Ocasio-Velázquez, M., & Booth, C. (2017). Trust or consequences? Causal effects of perceived risk and subjective norms on cloud technology adoption. Computers and Security, 70, 581–595. https://doi.org/10.1016/j.cose.2017.08.004
Indrajaya, H. S., & Al, H. (2017). Shopping Analysis in on Line Shop with Young People. The International Journal of Social Sciences and Humanities Invention, 4(7), 3797–3802. https://doi.org/10.18535/ijsshi/v4i8.17
Jalilvand, M. R., Nasrolahi Vosta, L., Kazemi Mahyari, H., & Khazaei Pool, J. (2017). Social responsibility influence on customer trust in hotels: mediating effects of reputation and word-of-mouth. Tourism Review, 72(1), 1–14. https://doi.org/10.1108/TR-09-2016-0037
Agussalim, A. M., & Ali, H. (2017). Scholars Bulletin Analysis of the Company Image and Service Quality through Customer Satisfaction to Customer Loyalty ( A Field Research in PT . Nusantara Water Centre ). 149–158. https://doi.org/10.21276/sb.2017.3.3.10
Kamalul Ariffin, S., Mohan, T., & Goh, Y. N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention. Journal of Research in Interactive Marketing, 12(3), 309–327. https://doi.org/10.1108/JRIM-11-2017-0100
Kazmi, A., & Mehmood, Q. S. (2016). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan. Management Science Letters, 6, 409–508. https://doi.org/10.5267/j.msl.2016.5.003
Kristiani, E., B, C. Y., & Wang, Y. (2019). for Real-Time Data Streaming Processing on the Edge Computing Architecture (Vol. 1). Springer International Publishing. https://doi.org/10.1007/978-3-030-06158-6
Larasetiati, M., & Ali, H. (2019). Model of Consumer Trust: Analysis of Perceived Usefulness and toward Repurchase Intention in Online Travel Agent. Journal of Economics and Finance, 3(8), 350–357. https://doi.org/10.21276/sjef.2019.3.8.5
Lecturer, M. H. (2016). Impact of website design and Perceived Risk , Internet trust on the Consumer Purchase intention in FOREX Market. 2(2).
Lee, W. I., Cheng, S. Y., & Shih, Y. T. (2017). Effects among product attributes, involvement, word-of-mouth, and purchase intention in online shopping. Asia Pacific Management Review, 22(4), 223–229. https://doi.org/10.1016/j.apmrv.2017.07.007
Liu, D., & Guo, X. (2017). Can trust and social benefit really help? Empirical examination of purchase intentions for wearable devices. Information Development, 33(1), 43–56. https://doi.org/10.1177/0266666916635724
M, A., & Ali, H. (2017). Model Kepuasan Pelanggan: Analisis Kualitas Produk Dan Kualitas Layanan Terhadap Citra Merek Pada Giant Citra Raya Jakarta. Jurnal Manajemen, 21(3), 317. https://doi.org/10.24912/jm.v21i3.254
Marriott, H. R., & Williams, M. D. (2018). Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study. Journal of Retailing and Consumer Services, 42(January), 133–146. https://doi.org/10.1016/j.jretconser.2018.01.017
Matute, J., Polo-Redondo, Y., & Utrillas, A. (2016). The influence of EWOM characteristics on online repurchase intention. Online Information Review, 40(7), 1090–1110. https://doi.org/10.1108/oir-11-2015-0373
Mosunmola, A., Adegbuyi, O., Kehinde, O., Agboola, M., & Olokundun, M. (2019). Percieved value dimensions on online shopping intention: The role of trust and culture. Academy of Strategic Management Journal, 18(1), 1–20.
Pappas, I. O. (2018). User experience in personalized online shopping: a fuzzy-set analysis. European Journal of Marketing, 52(7–8), 1679–1703. https://doi.org/10.1108/EJM-10-2017-0707
Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29, 92–103. https://doi.org/10.1016/j.jretconser.2015.11.007
Park, J., Amendah, E., Lee, Y., & Hyun, H. (2019). M-payment service: Interplay of perceived risk, benefit, and trust in service adoption. Human Factors and Ergonomics In Manufacturing, 29(1), 31–43. https://doi.org/10.1002/hfm.20750
Pudaruth, S., & Nursing, R. K. (2017). Exploring the Determining Factors Influencing Online Purchase Behaviour Among Consumers in Emerging Economies?: a Case of Mauritius. International Journal of Arts & Science, 10(01), 1–22.
Setyadi, D. A. (2017). Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya). IOSR Journal of Business and Management, 19(01), 35–42. https://doi.org/10.9790/487x-1901043542
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. https://doi.org/10.3846/jbem.2019.7060
Suharjadi, P. D., Pascasarjana, P., Manajemen, M., & Mercu, U. (2017). Jurnal SWOT , Volume VII , No 3 , September 2017 Jurnal SWOT , Volume VII , No 3 , September 2017. VII(3), 629–645.
Wingate, N. (2019). The Influence of Fake Reviews on Consumer Perceptions of Risks and Purchase Intentions. Journal of Marketing Development and Competitiveness, 13(3), 133–144. https://doi.org/10.33423/jmdc.v13i3.2244
Yang, Q., Pang, C., Liu, L., Yen, D. C., & Michael Tarn, J. (2015). Exploring consumer perceived risk and trust for online payments: An empirical study in China’s younger generation. Computers in Human Behavior, 50, 9–24. https://doi.org/10.1016/j.chb.2015.03.058
Yu, C. C., Lin, P. J., & Chen, C. S. (2013). How brand image, country of origin, and self-congruity influence internet users’ purchase intention. Social Behavior and Personality, 41(4), 599–611. https://doi.org/10.2224/sbp.2013.41.4.599
Zhao, J. Di, Huang, J. S., & Su, S. (2019). The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective. Journal of Retailing and Consumer Services, 50(January), 42–49. https://doi.org/10.1016/j.jretconser.2019.04.014
Ali, H. (2019). Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences, 04(09), 623–634. https://doi.org/10.36348/sjhss.2019.v04i09.009
Bataineh, A. Q. (2015). The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image. International Journal of Marketing Studies, 7(1), 126–137. https://doi.org/10.5539/ijms.v7n1p126
Bhandari, M., & Rodgers, S. (2018). What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions. International Journal of Advertising, 37(1), 125–141. https://doi.org/10.1080/02650487.2017.1349030
Bulut, Z. A., & Karabulut, A. N. (2018). Examining the role of two aspects of eWOM in online repurchase intention: An integrated trust–loyalty perspective. Journal of Consumer Behaviour, 17(4), 407–417. https://doi.org/10.1002/cb.1721
Cheong & Jang. (2008). Determinants of Internet Usage in Ghanaian Hotels?: The Case of the Greater Accra Region ( GAR ) Determinants of Internet Usage in Ghanaian Hotels?: The Case of the Greater Accra Region ( GAR ). Journal of Hospitality & Leisure Marketing, 15(3), 37–41. https://doi.org/10.1300/J150v15n03
Erkan, I., & Evans, C. (2016). The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption. Computers in Human Behavior, 61, 47–55. https://doi.org/10.1016/j.chb.2016.03.003
Farivar, S., Turel, O., & Yuan, Y. (2017). A trust-risk perspective on social commerce use: an examination of the biasing role of habit. Internet Research, 27(3), 586–607. https://doi.org/10.1108/IntR-06-2016-0175
Firmansyah, N., & Ali, H. (2019). Consumer Trust Model?: The Impact of Satisfaction and E-Service Quality toward Repurchase Intention in E-Commerce. 6256, 552–559. https://doi.org/10.21276/sjhss.2019.4.8.4
Gunawan, D. D., & Huarng, K. H. (2015). Viral effects of social network and media on consumers’ purchase intention. Journal of Business Research, 68(11), 2237–2241. https://doi.org/10.1016/j.jbusres.2015.06.004
Han, B., Kim, M., & Lee, J. (2018). Exploring consumer attitudes and purchasing intentions of cross-border online shopping in Korea. Journal of Korea Trade, 22(2), 86–104. https://doi.org/10.1108/JKT-10-2017-0093
Ho, S. M., Ocasio-Velázquez, M., & Booth, C. (2017). Trust or consequences? Causal effects of perceived risk and subjective norms on cloud technology adoption. Computers and Security, 70, 581–595. https://doi.org/10.1016/j.cose.2017.08.004
Indrajaya, H. S., & Al, H. (2017). Shopping Analysis in on Line Shop with Young People. The International Journal of Social Sciences and Humanities Invention, 4(7), 3797–3802. https://doi.org/10.18535/ijsshi/v4i8.17
Jalilvand, M. R., Nasrolahi Vosta, L., Kazemi Mahyari, H., & Khazaei Pool, J. (2017). Social responsibility influence on customer trust in hotels: mediating effects of reputation and word-of-mouth. Tourism Review, 72(1), 1–14. https://doi.org/10.1108/TR-09-2016-0037
Agussalim, A. M., & Ali, H. (2017). Scholars Bulletin Analysis of the Company Image and Service Quality through Customer Satisfaction to Customer Loyalty ( A Field Research in PT . Nusantara Water Centre ). 149–158. https://doi.org/10.21276/sb.2017.3.3.10
Kamalul Ariffin, S., Mohan, T., & Goh, Y. N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention. Journal of Research in Interactive Marketing, 12(3), 309–327. https://doi.org/10.1108/JRIM-11-2017-0100
Kazmi, A., & Mehmood, Q. S. (2016). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan. Management Science Letters, 6, 409–508. https://doi.org/10.5267/j.msl.2016.5.003
Kristiani, E., B, C. Y., & Wang, Y. (2019). for Real-Time Data Streaming Processing on the Edge Computing Architecture (Vol. 1). Springer International Publishing. https://doi.org/10.1007/978-3-030-06158-6
Larasetiati, M., & Ali, H. (2019). Model of Consumer Trust: Analysis of Perceived Usefulness and toward Repurchase Intention in Online Travel Agent. Journal of Economics and Finance, 3(8), 350–357. https://doi.org/10.21276/sjef.2019.3.8.5
Lecturer, M. H. (2016). Impact of website design and Perceived Risk , Internet trust on the Consumer Purchase intention in FOREX Market. 2(2).
Lee, W. I., Cheng, S. Y., & Shih, Y. T. (2017). Effects among product attributes, involvement, word-of-mouth, and purchase intention in online shopping. Asia Pacific Management Review, 22(4), 223–229. https://doi.org/10.1016/j.apmrv.2017.07.007
Liu, D., & Guo, X. (2017). Can trust and social benefit really help? Empirical examination of purchase intentions for wearable devices. Information Development, 33(1), 43–56. https://doi.org/10.1177/0266666916635724
M, A., & Ali, H. (2017). Model Kepuasan Pelanggan: Analisis Kualitas Produk Dan Kualitas Layanan Terhadap Citra Merek Pada Giant Citra Raya Jakarta. Jurnal Manajemen, 21(3), 317. https://doi.org/10.24912/jm.v21i3.254
Marriott, H. R., & Williams, M. D. (2018). Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study. Journal of Retailing and Consumer Services, 42(January), 133–146. https://doi.org/10.1016/j.jretconser.2018.01.017
Matute, J., Polo-Redondo, Y., & Utrillas, A. (2016). The influence of EWOM characteristics on online repurchase intention. Online Information Review, 40(7), 1090–1110. https://doi.org/10.1108/oir-11-2015-0373
Mosunmola, A., Adegbuyi, O., Kehinde, O., Agboola, M., & Olokundun, M. (2019). Percieved value dimensions on online shopping intention: The role of trust and culture. Academy of Strategic Management Journal, 18(1), 1–20.
Pappas, I. O. (2018). User experience in personalized online shopping: a fuzzy-set analysis. European Journal of Marketing, 52(7–8), 1679–1703. https://doi.org/10.1108/EJM-10-2017-0707
Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services, 29, 92–103. https://doi.org/10.1016/j.jretconser.2015.11.007
Park, J., Amendah, E., Lee, Y., & Hyun, H. (2019). M-payment service: Interplay of perceived risk, benefit, and trust in service adoption. Human Factors and Ergonomics In Manufacturing, 29(1), 31–43. https://doi.org/10.1002/hfm.20750
Pudaruth, S., & Nursing, R. K. (2017). Exploring the Determining Factors Influencing Online Purchase Behaviour Among Consumers in Emerging Economies?: a Case of Mauritius. International Journal of Arts & Science, 10(01), 1–22.
Setyadi, D. A. (2017). Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya). IOSR Journal of Business and Management, 19(01), 35–42. https://doi.org/10.9790/487x-1901043542
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. https://doi.org/10.3846/jbem.2019.7060
Suharjadi, P. D., Pascasarjana, P., Manajemen, M., & Mercu, U. (2017). Jurnal SWOT , Volume VII , No 3 , September 2017 Jurnal SWOT , Volume VII , No 3 , September 2017. VII(3), 629–645.
Wingate, N. (2019). The Influence of Fake Reviews on Consumer Perceptions of Risks and Purchase Intentions. Journal of Marketing Development and Competitiveness, 13(3), 133–144. https://doi.org/10.33423/jmdc.v13i3.2244
Yang, Q., Pang, C., Liu, L., Yen, D. C., & Michael Tarn, J. (2015). Exploring consumer perceived risk and trust for online payments: An empirical study in China’s younger generation. Computers in Human Behavior, 50, 9–24. https://doi.org/10.1016/j.chb.2015.03.058
Yu, C. C., Lin, P. J., & Chen, C. S. (2013). How brand image, country of origin, and self-congruity influence internet users’ purchase intention. Social Behavior and Personality, 41(4), 599–611. https://doi.org/10.2224/sbp.2013.41.4.599
Zhao, J. Di, Huang, J. S., & Su, S. (2019). The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective. Journal of Retailing and Consumer Services, 50(January), 42–49. https://doi.org/10.1016/j.jretconser.2019.04.014
Downloads
Published
2020-09-22
How to Cite
Ilhamalimy, R. R. . (2020). DETERMINASI MINAT BELI ONLINE SHOPEE. Jurnal Ilmu Manajemen Terapan, 2(1), 70–80. https://doi.org/10.31933/jimt.v2i1.308
Issue
Section
Articles
License
Penulis yang mempublikasikan manuskripnya di jurnal ini menyetujui ketentuan berikut:
- Hak cipta pada setiap artikel adalah milik penulis.
- Penulis mengakui bahwaJurnal Ilmu Manajemen Terapan (JIMT) berhak menjadi yang pertama menerbitkan dengan lisensi Creative Commons Attribution 4.0 International (Attribution 4.0 International CC BY 4.0) .
- Penulis dapat mengirimkan artikel secara terpisah, mengatur distribusi non-eksklusif manuskrip yang telah diterbitkan dalam jurnal ini ke versi lain (misalnya, dikirim ke repositori institusi penulis, publikasi ke dalam buku, dll.), dengan mengakui bahwa manuskrip telah diterbitkan pertama kali di Jurnal Ilmu Manajemen Terapan (JIMT).
