Pengaruh Utilitarian Value, Hedonic Value, dan Online Review terhadap Repurchase Intention melalui Customer Satisfaction pada Platform Online Travel

Authors

  • Fitriana Aidnilla Sinambela Universitas Internasional Batam, Batam, Indonesia
  • Jason Lim Universitas Internasional Batam, Batam, Indonesia
  • Renza Fahlevi Universitas Internasional Batam, Batam, Indonesia

DOI:

https://doi.org/10.38035/jemsi.v8i1.9911

Keywords:

Utilitarian Value, Hedonic Value, Online Review, Satisfaction, Repurchase Intention

Abstract

Dengan kepuasan konsumen yang dimediasi oleh platform perjalanan online, riset ini bertujuan untuk menyelidiki pengaruh nilai hedonis, ulasan online, dan nilai utilitarian terhadap niat pembelian kembali. Perjalanan online sedang berkembang pesat, yang merupakan pertanda baik bagi pemulihan dan ekspansi perjalanan domestik yang berkelanjutan. Dengan menggunakan kuesioner, riset ini mengumpulkan data secara kuantitatif. Orang-orang yang telah memesan lebih dari sekali menjadi fokus riset ini. Analisis statistik digunakan dalam analisis data untuk mencari korelasi antara berbagai variabel. Kami mengantisipasi bahwa temuan riset ini akan menambah pemahaman kita tentang platform perjalanan online secara signifikan, baik secara teoritis maupun praktis.

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Published

2026-10-23

How to Cite

Sinambela, F. A., Lim, J., & Fahlevi, R. (2026). Pengaruh Utilitarian Value, Hedonic Value, dan Online Review terhadap Repurchase Intention melalui Customer Satisfaction pada Platform Online Travel . Jurnal Ekonomi Manajemen Sistem Informasi, 8(1), 774–786. https://doi.org/10.38035/jemsi.v8i1.9911

Issue

Vol. 8 No. 1 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2026)

Section

Articles

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Copyright (c) 2026 Fitriana Aidnilla Sinambela, Jason Lim, Renza Fahlevi

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