Pengaruh Big Data Analytics dan Internet of Things terhadap Kinerja Perusahaan Melalui Praktik Hijau Pada Perusahaan E-Commerce di Indonesia

Authors

  • Antony Sentoso Universitas Internasional Batam, Batam, Indonesia
  • Vincent Vincent Universitas Internasional Batam, Batam, Indonesia
  • Erilia Kesumahati Universitas Internasional Batam, Batam, Indonesia

DOI:

https://doi.org/10.38035/jemsi.v8i1.9779

Keywords:

Big Data Analytics, Internet of Things, Praktik Hijau, Kinerja Perusahaan

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Big Data Analytics dan Internet of Things terhadap kinerja perusahaan e-commerce dengan praktik hijau sebagai variabel mediasi. Perkembangan e-commerce yang pesat menuntut perusahaan tidak hanya berorientasi pada kinerja bisnis, tetapi juga pada keberlanjutan lingkungan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data melalui kuesioner. Objek penelitian adalah pelaku e-commerce yang telah mengadopsi teknologi digital dalam operasional bisnisnya. Teknik analisis data menggunakan analisis statistik untuk menguji hubungan antar variabel. Hasil penelitian diharapkan dapat memberikan kontribusi teoritis dan praktis mengenai peran teknologi digital dalam mendorong praktik hijau serta meningkatkan kinerja e-commerce secara berkelanjutan. 

References

Agrawal, R., Islam, N., Samadhiya, A., Shukla, V., Kumar, A., & Upadhyay, A. (2025). Paving the way to environmental sustainability: A systematic review to integrate big data analytics into high-stake decision forecasting. Technological Forecasting and Social Change, 214(May 2023), 124060. https://doi.org/10.1016/j.techfore.2025.124060

Ali, T. E., Ali, F. I., Dakić, P., & Zoltan, A. D. (2025). Trends, prospects, challenges, and security in the healthcare internet of things. Computing, 107(1), 1–29. https://doi.org/10.1007/s00607-024-01352-4

Aljehani, S. B., Abdo, K. W., Nurul Alam, M., & Aloufi, E. M. (2024). Big Data Analytics and Organizational Performance: Mediating Roles of Green Innovation and Knowledge Management in Telecommunications. Sustainability (Switzerland), 16(18). https://doi.org/10.3390/su16187887

Awan, U., & Sroufe, R. (2022). Sustainability in the Circular Economy: Insights and Dynamics of Designing Circular Business Models. Applied Sciences (Switzerland), 12(3). https://doi.org/10.3390/app12031521

Bach, T. N., Hoang, K., & Le, T. (2025). Biodiversity risk and firm performance: Evidence from US firms. Business Strategy and the Environment, 34(1), 1113–1132. https://doi.org/10.1002/bse.4039

Bhatti, S. H., Ahmed, A., Ferraris, A., Hirwani Wan Hussain, W. M., & Wamba, S. F. (2025). Big data analytics capabilities and MSME innovation and performance: A double mediation model of digital platform and network capabilities. Annals of Operations Research, 350(2), 729–752. https://doi.org/10.1007/s10479-022-05002-w

Chabowski, B. R., Gabrielsson, P., Hult, G. T. M., & Morgeson, F. V. (2025). Sustainable international business model innovations for a globalizing circular economy: a review and synthesis, integrative framework, and opportunities for future research. Journal of International Business Studies, 56(3), 383–402. https://doi.org/10.1057/s41267-023-00652-9

Chishty, S. K. (2023). Economic and Environmental Efficiencies of Organizations: Role of Technological Advancements and Circular Economy Practices. Sustainability (Switzerland), 15(22). https://doi.org/10.3390/su152215935

Claes Fornell and David F. Larcker. (1981). Equation Algebra Unobservable Error : Variables. 18(3), 382–388.

Duarte, S., & Mc Dermott, O. (2025). The dimensions of Lean-Green 4.0 readiness a Systematic literature review. Production Planning and Control, 36(9), 1175–1187. https://doi.org/10.1080/09537287.2024.2348522

Dubey, R., Bryde, D. J., Dwivedi, Y. K., Graham, G., Foropon, C., & Papadopoulos, T. (2023). Dynamic digital capabilities and supply chain resilience: The role of government effectiveness. International Journal of Production Economics, 258(January), 108790. https://doi.org/10.1016/j.ijpe.2023.108790

El Manzani, Y., & El Idrissi, M. (2025). Big data analytics capabilities and green innovation: a meta-analysis and necessary condition analysis. In Management Review Quarterly (Issue 0123456789). Springer International Publishing. https://doi.org/10.1007/s11301-025-00530-8

Hair, M, C., Sarstedt, Marko, & Ringle. (2021). Partial Least Squares Structural Equation Modeling ( PLS-SEM ) Using R.

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. 115–135. https://doi.org/10.1007/s11747-014-0403-8

Hou, Y., Bello-Pintado, A., & García-Marco, T. (2025). Pay to be green? The effect of corporate social responsibility contracting on green innovation performance. BRQ Business Research Quarterly, 28(2), 421–437. https://doi.org/10.1177/23409444231189825

Huynh, M. T., Nippa, M., & Aichner, T. (2023). Big data analytics capabilities: Patchwork or progress? A systematic review of the status quo and implications for future research. Technological Forecasting and Social Change, 197(February), 122884. https://doi.org/10.1016/j.techfore.2023.122884

Karina, R., & Jurnali, T. (2025). A systematic review of integration of big data analytics in performance management system : issues and insights A systematic review of integration of big data analytics in performance management system : issues and insights Ria Karina Teddy Jurnali. July 2023. https://doi.org/10.1504/IJBPM.2025.10058764

Khan, S. A. R., Godil, D. I., Jabbour, C. J. C., Shujaat, S., Razzaq, A., & Yu, Z. (2025). Green data analytics, blockchain technology for sustainable development, and sustainable supply chain practices: evidence from small and medium enterprises. Annals of Operations Research, 350(2), 603–627. https://doi.org/10.1007/s10479-021-04275-x

Khan, W., Nisar, Q. A., Roomi, M. A., Nasir, S., Awan, U., & Rafiq, M. (2024). Green human resources management, green innovation and circular economy performance: the role of big data analytics and data-driven culture. Journal of Environmental Planning and Management, 67(10), 2356–2381. https://doi.org/10.1080/09640568.2023.2189544

Legate, A. E., Jr, J. F. H., Risher, J. J., & Chretien, J. L. (2021). PLS-SEM : Prediction-oriented solutions for HRD researchers. 1–19. https://doi.org/10.1002/hrdq.21466

Majid, S., Zhang, X., Khaskheli, M. B., Hong, F., King, P. J. H., & Shamsi, I. H. (2023). Eco-Efficiency, Environmental and Sustainable Innovation in Recycling Energy and Their Effect on Business Performance: Evidence from European SMEs. Sustainability (Switzerland), 15(12). https://doi.org/10.3390/su15129465

Mashat, R. M., Abourokbah, S. H., & Salam, M. A. (2024). Impact of Internet of Things Adoption on Organizational Performance: A Mediating Analysis of Supply Chain Integration, Performance, and Competitive Advantage. Sustainability (Switzerland) , 16(6). https://doi.org/10.3390/su16062250

Megawati, S., Herdiansyah, H., Machmud, A., Antriyandarti, E., & Sudirman, S. (2024). Integrating Circular Economy, Digital Economy, and Social Protection Policies To Drive Green Business Innovation: Insights From Indonesia’S Culinary Smes. Problems and Perspectives in Management, 22(4), 368–381. https://doi.org/10.21511/ppm.22(4).2024.28

Mishra, S., Ewing, M. T., & Cooper, H. B. (2022). Artificial intelligence focus and firm performance. Journal of the Academy of Marketing Science, 50(6), 1176–1197. https://doi.org/10.1007/s11747-022-00876-5

Nezami, M., Chisam, N., & Palmatier, R. W. (2024). Network centrality and firm performance: A meta-analysis. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-024-01043-8

Novicka, J., & Volkova, T. (2025). Bridging Big Data Analytics Capability with Sustainability Business Performance: A Literature Review. Sustainability (Switzerland), 17(6). https://doi.org/10.3390/su17062362

Novitasari, M., & Agustia, D. (2023). Competitive advantage as a mediating effect in the impact of green innovation and firm performance. Business: Theory and Practice, 24(1), 216–226. https://doi.org/10.3846/btp.2023.15865

Oduro, S., Umar, R. M., De Massis, A., & Haylemariam, L. G. (2025). Corporate social responsibility and family firm performance: A meta-analytic review. Corporate Social Responsibility and Environmental Management, 32(2), 1412–1443. https://doi.org/10.1002/csr.3004

Pal, S., Jhanjhi, N. Z., Abdulbaqi, A. S., Akila, D., Almazroi, A. A., & Alsubaei, F. S. (2023). A Hybrid Edge-Cloud System for Networking Service Components Optimization Using the Internet of Things. Electronics (Switzerland), 12(3). https://doi.org/10.3390/electronics12030649

Purwianti, L., Nurjanah, L., Katherine, K., & Chen, R. (2024). The Impact of TAM, Social Influence, and Information Quality on Purchase Intention in E-commerce. Jurnal Organisasi Dan Manajemen, 24, 187–206. https://doi.org/10.33830/jom.v24i2.9123.2024

Sarstedt, M., & Liu, Y. (2024). Advanced marketing analytics using partial least squares structural equation modeling ( PLS ‑ SEM ). Journal of Marketing Analytics, 12(1), 1–5. https://doi.org/10.1057/s41270-023-00279-7

Sharma, T., Chen, J. S., Ramos, W. D., & Sharma, A. (2024). Visitors’ eco-innovation adoption and green consumption behavior: the case of green hotels. International Journal of Contemporary Hospitality Management, 36(4), 1005–1024. https://doi.org/10.1108/IJCHM-04-2022-0480

Su, Y., Yin, D., Zhao, X., Hu, T., & Liu, L. (2025). Exploration of Advanced Applications of Triboelectric Nanogenerator-Based Self-Powered Sensors in the Era of Artificial Intelligence. Sensors, 25(8), 1–30. https://doi.org/10.3390/s25082520

Suparman, M., Agustin, I. N., & Christian, Y. (2025). Digital transformation and sustainability performance : an empirical study from Indonesia. https://doi.org/10.1108/AJAR-02-2025-0049

Ul-Durar, S., Awan, U., Varma, A., Memon, S., & Mention, A. L. (2023). Integrating knowledge management and orientation dynamics for organization transition from eco-innovation to circular economy. Journal of Knowledge Management, 27(8), 2217–2248. https://doi.org/10.1108/JKM-05-2022-0424

Downloads

Published

2025-09-23

How to Cite

Sentoso, A., Vincent, V., & Kesumahati, E. (2025). Pengaruh Big Data Analytics dan Internet of Things terhadap Kinerja Perusahaan Melalui Praktik Hijau Pada Perusahaan E-Commerce di Indonesia. Jurnal Ekonomi Manajemen Sistem Informasi, 8(1), 538–550. https://doi.org/10.38035/jemsi.v8i1.9779

Issue

Vol. 8 No. 1 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2026)

Section

Articles

License

Copyright (c) 2025 Antony Sentoso, Vincent Vincent, Erilia Kesumahati

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Hak cipta :

Penulis yang mempublikasikan manuskripnya di jurnal ini menyetujui ketentuan berikut:

  1. Hak cipta pada setiap artikel adalah milik penulis.
  2. Penulis mengakui bahwa Jurnal Ekonomi Manajemen Sistem Informasi (JEMSI) berhak menjadi yang pertama menerbitkan dengan lisensi Creative Commons Attribution 4.0 International (Attribution 4.0 International CC BY 4.0) .
  3. Penulis dapat mengirimkan artikel secara terpisah, mengatur distribusi non-eksklusif manuskrip yang telah diterbitkan dalam jurnal ini ke versi lain (misalnya, dikirim ke repositori institusi penulis, publikasi ke dalam buku, dll.), dengan mengakui bahwa manuskrip telah diterbitkan pertama kali di Jurnal Ekonomi Manajemen Sistem Informasi (JEMSI).