The Influence of Host Credibility, Hedonic Shopping Motivation, and Mobile App Usability on Impulsive Buying Behavior of Online Shopping App Users

Authors

  • Bekti Setiadi Sekolah Tinggi Penerbangan Aviasi, Jakarta, Indonesia
  • Tyahya Whisnu Hendratni Universitas Pancasila, Jakarta, Indonesia
  • Andriya Risdwiyanto Universitas Proklamasi 45, Indonesia
  • Sonya Sidjabat Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia
  • Dana Aswadi Universitas PGRI Kalimantan, Kalimantan Selatan, Indonesia
  • Yuliani Istiqomah STIE Gema Widya Bangsa, Bandung, Indonesia

DOI:

https://doi.org/10.38035/jemsi.v7i4.7569

Keywords:

Host Credibility, Hedonic Shopping Motivation, Mobile App Usability, Buying Behavior

Abstract

The study is devoted to examining how host credibility, hedonic shopping motivation, and mobile app usability impact online shoppers' impulsive buying behavior. It is based on the growing incidence of impulse buying, which is largely the result of digital interaction and technology. A quantitative explanatory approach is utilized in the research, and purposive sampling is employed to select 200 active users of online shopping applications as respondents. Data is obtained through a five-point Likert scale questionnaire and subjected to multiple linear regression analysis. The results indicate that host credibility, hedonic shopping motivation, and mobile app usability are the main factors having a positive and significant impact on the consumers' impulsive buying behavior. Theoretical implications of this Study include the expansion of the digital consumer behavior research area through the integration of social, psychological, and technical factors. The findings also provide valuable insights for online retailers in the areas of digital marketing strategy and application development that could lead to more effective and sustainable impulse buying.

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Published

2026-03-04

How to Cite

Setiadi, B., Hendratni, T. W., Risdwiyanto, A., Sidjabat, S., Aswadi, D., & Istiqomah, Y. (2026). The Influence of Host Credibility, Hedonic Shopping Motivation, and Mobile App Usability on Impulsive Buying Behavior of Online Shopping App Users. Jurnal Ekonomi Manajemen Sistem Informasi, 7(4), 3074–3079. https://doi.org/10.38035/jemsi.v7i4.7569

Issue

Vol. 7 No. 4 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2026)

Section

Articles

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Copyright (c) 2026 Bekti Setiadi, Tyahya Whisnu Hendratni, Andriya Risdwiyanto, Sonya Sidjabat, Dana Aswadi, Yuliani Istiqomah

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