FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN: CITRA MEREK, LOKASI DAN KUALITAS PRODUK

Authors

  • Idham Fahmi Student of Doctor Management, Universitas Putra Indonesia YPTK Padang

DOI:

https://doi.org/10.31933/jemsi.v2i5.565

Keywords:

Kepuasan pelanggan, Citra Merek, lokasi dan Kualitas Produk.

Abstract

Penelitian ini bertujuan untuk mengetahui Faktor-faktor yang mempengaruhi mempengaruhi Kepuasan Pelanggan (Y), Citra Merek (X1), Lokasi (X2) dan Kualitas Produk ( X3 ), Suatu studi literature Manajemen Sumber daya Manusia. Metode penulisan artikel ilmiah ini adalah dengan metode kualitatif dan studi literature atau Library Research. Hasil artikel literature review ini adalah: Citra Merek (X1) berpengaruh terhadap kepuasan pelanggan (Y), Lokasi berpengaruh (X2) terhadap Kepuasan pelanggan (Y) dan Kualitas Produk (X3) berpengaruh terhadap Kepuasan pelanggan (Y).

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Published

2021-06-12

How to Cite

Fahmi, I. (2021). FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN: CITRA MEREK, LOKASI DAN KUALITAS PRODUK. Jurnal Ekonomi Manajemen Sistem Informasi, 2(5), 565–572. https://doi.org/10.31933/jemsi.v2i5.565