MODEL MINAT BELI DAN KEPUTUSAN PEMBELIAN IKLAN:PEMASARAN MULTI CHANNELS DAN DISCOUNT DI PORTAL BERITA ONLINE MEDCOM.ID.
DOI:
https://doi.org/10.31933/jemsi.v2i4.452Keywords:
Pemasaran Multi Channels, Discount, MinatBeli, KeputusanPembelian.Abstract
Prariset ini dilakukan bertujuan untuk membangun hipotesis penelitian dengan menggunakan motode kuantitatif, untuk mengetahui variabel yang mempengaruhi minat beli dan keputusan pembelian iklan pada portal berita online medcom.id. Untuk melengkapi pra riset ini, maka peneliti juga melakukan review penelitian terdahulu. Hasil pra riset menunjukkan bahwa diduga pemasaran multi channels dan discount memiliki pengaruh terhadap minat beli dan keputusan pembelian iklan.
References
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Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.
Ali, H., & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, H., Narulita, E., & Nurmahdi, A. (2018a). Saudi Journal of Business and Management Studies ( SJBMS ) The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Anggita, R., & Ali, H. (2017a). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk. Scholars Bulletin. https://doi.org/10.21276/sb
Anggita, R., & Ali, H. (2017b). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Ardiansyah, M. A. (2012). Pengaruh Kualitas Produk Terhadap Minat Pembelian Serta Dampaknya Terhadap Proses Keputusan Pembelian J&C Cookies.
Arikunto, S. (2006). Metode Penelitian Kualitatif. Bumi Aksara.
Balter, S. (2015). Multi-Channel Marketing.
Bimaruci, H., Agung Hudaya, & Hapzi Ali. (2020). MODEL OF CONSUMER TRUST ON TRAVEL AGENT ONLINE: ANALYSIS OF PERCEIVED USEFULNESS AND SECURITY ON RE-PURCHASE INTERESTS (CASE STUDY TIKET.COM). Dinasti International Journal of Economics, Finance & Accounting. https://doi.org/10.38035/dijefa.v1i1.227
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance of Quality Products, Price, Promotion, and Location to Product Purcese Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms
Chen, S. (2015). Multichannel Marketing: a Generalized Framework, and the Antecendents and Consequences of Its Implementation. March, 1–124.
Citra Kunia putri dan trisna insan Noor, 2011. (2013). ??No Title No Title. Analisis Pendapatan Dan Tingkat Kesejahteraan Rumah Tangga Petani, 53(9), 1689–1699.
Desfiandi, A., Desfiandi, A., & Ali, H. (2017). Composite Stock Price Index (IHSG) Macro Factor in Investment in Stock (Equity Funds). International Journal of Economics and Financial Issues.
Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation of the information systems and the creative economy for the competitive advantages on tourism in the province of Lampung. International Journal of Economic Research.
Dewan Pers. (2017). Mendorong Profesionalisme Pers melalui verifikasi Perusahaan Pers. Jurnal Dewan Pers, 14.
Dewi, I. K., & Kusumawati, A. (2018). Pelanggan Bisnis Online ( Survei pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Angkatan 2013 / 2014 Konsumen Traveloka ). Jurnal Administrasi Bisnis, 56(1), 155–163.
Easingwood, C. and Storey, C. (1996). “The Value of Multi-Channel Distribution Systems in the Financial Services Sector.” The Services Industries Journal,Vol. 16, N, 223–241.
Endhar Widjaya Putra, 2014. (2014). Pengaruh Diskon Terhadap Minat Beli Serta Dampaknya pada Keputusan Pembelian (Survey pada Konsumen yang Membeli Produk Diskon di Matahari Department Store Pasar Besar Malang). Engaruh Diskon Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian (Survey Pada Konsumen Yang Membeli Produk Diskon Di Matahari Department Store Pasar Besar Malang).
Ghristian, I. D. (2016). Citra Merek , Dan Iklan Terhadap Minat Beli Celana Jeans Levi ’ s Di Surabaya. Journal of Business and Banking, 5(2), 319–336. https://doi.org/10.14414/jbb.v5i2.552
Hobmeier, M. (2001). “Professional multichannel management.”
Ikhsani, K., & Ali, D. H. (2017). Keputusan Pembelian: Analisis Kualitas Produk, Harga dan Brand Awareness (Studi Kasus Produk Teh Botol Sosro di Giant Mall Permata Tangerang). In Jurnal SWOT.
Kelly, M. (2004). “One to many, through many.”
Kotler, P. & Keller, K. (2009). Marketing Management, 13th Edition. Prentice Hall.
Kotler, P. and G. A. (2012). Prinsip-prinsip Pemasaran (Edisi. 13.). Erlangga.
Kotler, Ph. (2000). Marketing Management, 10th International Edition, Prentice Hall, Upper Saddle River, pp. 507-509.
Kotler, Philip. (2007). Manajemen Pemasaran, Jilid 2, Edisi 12, New Jersey: PT Indeks. PT Indeks.
Kotler Philip & Armstrong. (2008). Principles of Marketing Kotler & Amstrong Pearson Education.
Limakrisna, N., & Ali, H. (2016). Model of Customer Satisfaction: Empirical Study At Fast Food Restaurants in Bandung. International Journal of Business and Commerce.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Mahendrayasa, A. (2014). PENGARUH WORD OF MOUTH TERHADAP MINAT BELI SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survei pada Mahasiswa Pengguna Kartu Selular GSM âIM3â Angkatan 2011/2012 dan 2012/2013 Fakultas Ilmu Administrasi Universitas Brawijaya Malang). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 12(1), 82799.
Maisah, & Ali, H. (2020). Entrepreneurship culture development process: Implementation of Islamic education values in the Batik Jambi (case study in Seberang Jambi community). Talent Development and Excellence.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Montjai, O., Tewal, B., & Lengkong, P. . V. (2014). Motivasi, Sikap, Dan Minat Beli Konsumen Pengaruhnya Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pt. Hasjrat Abadi Sentral Yamaha Manado.
Mowen, J. C. (1987). Consumer Behavior?: Second Edition. MacMillan.
Novansa, Hafizh, Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences.
Prihartono, & Ali, H. (2020). The promises ethics and marketing concept strategy as a competitive advantage on private higher education (A survey on perception of product attributes and promotion mix in Indonesia). Talent Development and Excellence.
Pucci, T., Casprini, E., Nosi, C., & Zanni, L. (2019). Does social media usage affect online purchasing intention for wine? The moderating role of subjective and objective knowledge. British Food Journal, 121(2), 275–288. https://doi.org/10.1108/BFJ-06-2018-0400
Rahma, E. S. (2007). Analisis engarh Kalias Merek Terhadap Minat Beli dan dampaknya Pada Keputusan Pembelian (Studi Pada Pengguna Telepon Seluler Merek Sony Ericson Di Kota Semarang),.
Rangaswamy, A. &Van Bruggen, G. (2005). Opportunities and challenges in multichannel marketing: An introduction to the special issue. Journal of Interactive Marketing.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Rivan Kojongian, Joyce Lapian, H. T. P. (2019). Analisis Pengaruh Word Of Mouth, Iklan Dan Citra Merek Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening Pada Smartphone Xiaomi Manado Rivan. Jurnal Riset Bisnis & Manajemen, 7.
Riyanto, S., Adila, L., & Ali, H. (2017). The Effect of Incentives And Job Enthusiasm To Productivity of Go-Jek Driver At PT . Go-Jek Indonesia. Journal of Research in Business and Management.
Rollo, C. (2004). “Seniors, Teens, and Everyone Tween: Selecting service channels to fit customer demographics.”
Romli, A. S. M. (2012). Jurnalistik online?: panduan praktis mengelola media online (Irwan Kurniawan (ed.)). Nuansa Cendekia.
Schijns, J. M. C., & Nederland, O. U. (2014). Multi-channel Management?: Getting it Right?! Multi-channel Management?: Getting it Right?! Jos Schijns Kees Groenewoud. June 2006.
Schögel, M. and Sauer, A. (2002). “Multi-Channel Marketing – Die Königsdisziplin im CRM.”
Setiadi, N. J. (2003). Perilaku Konsumen. Edisi Revisi. Prenadademia Group.
Sitio, T., & Ali, H. (2019). Patient Satisfaction Model and Patient Loyalty: Analysis of Service Quality and Facility (Case Study at Rawamangun Special Surgery Hospital). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i10.002
Sivaram, M., Munawar, N. A., & Ali, H. (2020). DETERMINATION OF PURCHASE INTENT DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i2.71
Stojkovi?, D., Lovreta, S., & Bogeti?, Z. (2016). Multichannel strategy - The dominant approach in modern retailing. Economic Annals, 61(209), 105–127. https://doi.org/10.2298/EKA1609105S
Suharno & Yudi Sutarso. (2010). Marketing in Practice. Graha Ilmu.
Sundalangi, M., Mandey, S. L., Jorie, R. J., Produk, K., Produk, K., Iklan, D. T., Potongan, D. A. N., & Terhadap, H. (2014). KUALITAS PRODUK, DAYA TARIK IKLAN, DAN POTONGAN HARGA TERHADAP MINAT BELI KONSUMEN PADA PIZZA HUT MANADO. KUALITAS PRODUK, DAYA TARIK IKLAN, DAN POTONGAN HARGA TERHADAP MINAT BELI KONSUMEN PADA PIZZA HUT MANADO, 2(1), 313–324.
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Toto Handiman, U., & Ali, H. (2019). The Influence of Brand Knowledge and Brand Relationship On Purchase Decision Through Brand Attachment. In International Journal of Business Marketing and Management (IJBMM).
Verhagen, T., & van Dolen, W. (2009). Online purchase intentions: A multi-channel store image perspective. Information and Management, 46(2), 77–82. https://doi.org/10.1016/j.im.2008.12.001
Widayati, C.C., Ali, H., Permana, D., & Nugroho, A. (2020). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change, 12(3).
Widayati, Christina Catur, Ali, H., Permana, D., & Nugroho, A. (2020). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change.
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. https://doi.org/10.21276/sjebm.2017.4.11.12
Ali, H. (2019b). Purchase Decision and Repurchase Models: Product Quality and Process Analysis (Case Study of House Ownership Credit Financing in Permata Sharia Bank Jakarta). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i09.006
Ali, H., Evi, N., & Nurmahdi, A. (2018). The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.
Ali, H., & Mappesona, H. (2016). Build brand image: Analysis Service Quality and Product Quality (case study at Giant Citra Raya). International Journal of Economic Research.
Ali, H., Narulita, E., & Nurmahdi, A. (2018a). Saudi Journal of Business and Management Studies ( SJBMS ) The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Anggita, R., & Ali, H. (2017a). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk. Scholars Bulletin. https://doi.org/10.21276/sb
Anggita, R., & Ali, H. (2017b). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Ardiansyah, M. A. (2012). Pengaruh Kualitas Produk Terhadap Minat Pembelian Serta Dampaknya Terhadap Proses Keputusan Pembelian J&C Cookies.
Arikunto, S. (2006). Metode Penelitian Kualitatif. Bumi Aksara.
Balter, S. (2015). Multi-Channel Marketing.
Bimaruci, H., Agung Hudaya, & Hapzi Ali. (2020). MODEL OF CONSUMER TRUST ON TRAVEL AGENT ONLINE: ANALYSIS OF PERCEIVED USEFULNESS AND SECURITY ON RE-PURCHASE INTERESTS (CASE STUDY TIKET.COM). Dinasti International Journal of Economics, Finance & Accounting. https://doi.org/10.38035/dijefa.v1i1.227
Brata, B. H., Husani, S., & Ali, H. (2017). The Importance of Quality Products, Price, Promotion, and Location to Product Purcese Decision on Nitchi At PT. Jaya Swarasa Agung in Central Jakarta. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms
Chen, S. (2015). Multichannel Marketing: a Generalized Framework, and the Antecendents and Consequences of Its Implementation. March, 1–124.
Citra Kunia putri dan trisna insan Noor, 2011. (2013). ??No Title No Title. Analisis Pendapatan Dan Tingkat Kesejahteraan Rumah Tangga Petani, 53(9), 1689–1699.
Desfiandi, A., Desfiandi, A., & Ali, H. (2017). Composite Stock Price Index (IHSG) Macro Factor in Investment in Stock (Equity Funds). International Journal of Economics and Financial Issues.
Desfiandi, A., Fionita, I., & Ali, H. (2017). Implementation of the information systems and the creative economy for the competitive advantages on tourism in the province of Lampung. International Journal of Economic Research.
Dewan Pers. (2017). Mendorong Profesionalisme Pers melalui verifikasi Perusahaan Pers. Jurnal Dewan Pers, 14.
Dewi, I. K., & Kusumawati, A. (2018). Pelanggan Bisnis Online ( Survei pada Mahasiswa Fakultas Ilmu Administrasi Universitas Brawijaya Angkatan 2013 / 2014 Konsumen Traveloka ). Jurnal Administrasi Bisnis, 56(1), 155–163.
Easingwood, C. and Storey, C. (1996). “The Value of Multi-Channel Distribution Systems in the Financial Services Sector.” The Services Industries Journal,Vol. 16, N, 223–241.
Endhar Widjaya Putra, 2014. (2014). Pengaruh Diskon Terhadap Minat Beli Serta Dampaknya pada Keputusan Pembelian (Survey pada Konsumen yang Membeli Produk Diskon di Matahari Department Store Pasar Besar Malang). Engaruh Diskon Terhadap Minat Beli Serta Dampaknya Pada Keputusan Pembelian (Survey Pada Konsumen Yang Membeli Produk Diskon Di Matahari Department Store Pasar Besar Malang).
Ghristian, I. D. (2016). Citra Merek , Dan Iklan Terhadap Minat Beli Celana Jeans Levi ’ s Di Surabaya. Journal of Business and Banking, 5(2), 319–336. https://doi.org/10.14414/jbb.v5i2.552
Hobmeier, M. (2001). “Professional multichannel management.”
Ikhsani, K., & Ali, D. H. (2017). Keputusan Pembelian: Analisis Kualitas Produk, Harga dan Brand Awareness (Studi Kasus Produk Teh Botol Sosro di Giant Mall Permata Tangerang). In Jurnal SWOT.
Kelly, M. (2004). “One to many, through many.”
Kotler, P. & Keller, K. (2009). Marketing Management, 13th Edition. Prentice Hall.
Kotler, P. and G. A. (2012). Prinsip-prinsip Pemasaran (Edisi. 13.). Erlangga.
Kotler, Ph. (2000). Marketing Management, 10th International Edition, Prentice Hall, Upper Saddle River, pp. 507-509.
Kotler, Philip. (2007). Manajemen Pemasaran, Jilid 2, Edisi 12, New Jersey: PT Indeks. PT Indeks.
Kotler Philip & Armstrong. (2008). Principles of Marketing Kotler & Amstrong Pearson Education.
Limakrisna, N., & Ali, H. (2016). Model of Customer Satisfaction: Empirical Study At Fast Food Restaurants in Bandung. International Journal of Business and Commerce.
M, A., & Ali, H. (2017). MODEL KEPUASAN PELANGGAN: ANALISIS KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP CITRA MEREK PADA GIANT CITRA RAYA JAKARTA. Jurnal Manajemen. https://doi.org/10.24912/jm.v21i3.254
Mahendrayasa, A. (2014). PENGARUH WORD OF MOUTH TERHADAP MINAT BELI SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survei pada Mahasiswa Pengguna Kartu Selular GSM âIM3â Angkatan 2011/2012 dan 2012/2013 Fakultas Ilmu Administrasi Universitas Brawijaya Malang). Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 12(1), 82799.
Maisah, & Ali, H. (2020). Entrepreneurship culture development process: Implementation of Islamic education values in the Batik Jambi (case study in Seberang Jambi community). Talent Development and Excellence.
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Montjai, O., Tewal, B., & Lengkong, P. . V. (2014). Motivasi, Sikap, Dan Minat Beli Konsumen Pengaruhnya Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pt. Hasjrat Abadi Sentral Yamaha Manado.
Mowen, J. C. (1987). Consumer Behavior?: Second Edition. MacMillan.
Novansa, Hafizh, Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences.
Prihartono, & Ali, H. (2020). The promises ethics and marketing concept strategy as a competitive advantage on private higher education (A survey on perception of product attributes and promotion mix in Indonesia). Talent Development and Excellence.
Pucci, T., Casprini, E., Nosi, C., & Zanni, L. (2019). Does social media usage affect online purchasing intention for wine? The moderating role of subjective and objective knowledge. British Food Journal, 121(2), 275–288. https://doi.org/10.1108/BFJ-06-2018-0400
Rahma, E. S. (2007). Analisis engarh Kalias Merek Terhadap Minat Beli dan dampaknya Pada Keputusan Pembelian (Studi Pada Pengguna Telepon Seluler Merek Sony Ericson Di Kota Semarang),.
Rangaswamy, A. &Van Bruggen, G. (2005). Opportunities and challenges in multichannel marketing: An introduction to the special issue. Journal of Interactive Marketing.
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Rivan Kojongian, Joyce Lapian, H. T. P. (2019). Analisis Pengaruh Word Of Mouth, Iklan Dan Citra Merek Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening Pada Smartphone Xiaomi Manado Rivan. Jurnal Riset Bisnis & Manajemen, 7.
Riyanto, S., Adila, L., & Ali, H. (2017). The Effect of Incentives And Job Enthusiasm To Productivity of Go-Jek Driver At PT . Go-Jek Indonesia. Journal of Research in Business and Management.
Rollo, C. (2004). “Seniors, Teens, and Everyone Tween: Selecting service channels to fit customer demographics.”
Romli, A. S. M. (2012). Jurnalistik online?: panduan praktis mengelola media online (Irwan Kurniawan (ed.)). Nuansa Cendekia.
Schijns, J. M. C., & Nederland, O. U. (2014). Multi-channel Management?: Getting it Right?! Multi-channel Management?: Getting it Right?! Jos Schijns Kees Groenewoud. June 2006.
Schögel, M. and Sauer, A. (2002). “Multi-Channel Marketing – Die Königsdisziplin im CRM.”
Setiadi, N. J. (2003). Perilaku Konsumen. Edisi Revisi. Prenadademia Group.
Sitio, T., & Ali, H. (2019). Patient Satisfaction Model and Patient Loyalty: Analysis of Service Quality and Facility (Case Study at Rawamangun Special Surgery Hospital). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i10.002
Sivaram, M., Munawar, N. A., & Ali, H. (2020). DETERMINATION OF PURCHASE INTENT DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i2.71
Stojkovi?, D., Lovreta, S., & Bogeti?, Z. (2016). Multichannel strategy - The dominant approach in modern retailing. Economic Annals, 61(209), 105–127. https://doi.org/10.2298/EKA1609105S
Suharno & Yudi Sutarso. (2010). Marketing in Practice. Graha Ilmu.
Sundalangi, M., Mandey, S. L., Jorie, R. J., Produk, K., Produk, K., Iklan, D. T., Potongan, D. A. N., & Terhadap, H. (2014). KUALITAS PRODUK, DAYA TARIK IKLAN, DAN POTONGAN HARGA TERHADAP MINAT BELI KONSUMEN PADA PIZZA HUT MANADO. KUALITAS PRODUK, DAYA TARIK IKLAN, DAN POTONGAN HARGA TERHADAP MINAT BELI KONSUMEN PADA PIZZA HUT MANADO, 2(1), 313–324.
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Toto Handiman, U., & Ali, H. (2019). The Influence of Brand Knowledge and Brand Relationship On Purchase Decision Through Brand Attachment. In International Journal of Business Marketing and Management (IJBMM).
Verhagen, T., & van Dolen, W. (2009). Online purchase intentions: A multi-channel store image perspective. Information and Management, 46(2), 77–82. https://doi.org/10.1016/j.im.2008.12.001
Widayati, C.C., Ali, H., Permana, D., & Nugroho, A. (2020). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change, 12(3).
Widayati, Christina Catur, Ali, H., Permana, D., & Nugroho, A. (2020). The role of destination image on visiting decisions through word of mouth in urban tourism in Yogyakarta. International Journal of Innovation, Creativity and Change.
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. https://doi.org/10.21276/sjebm.2017.4.11.12
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2021-03-12
How to Cite
Al Hafizi, N. A. (2021). MODEL MINAT BELI DAN KEPUTUSAN PEMBELIAN IKLAN:PEMASARAN MULTI CHANNELS DAN DISCOUNT DI PORTAL BERITA ONLINE MEDCOM.ID. Jurnal Ekonomi Manajemen Sistem Informasi, 2(4), 479–489. https://doi.org/10.31933/jemsi.v2i4.452
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