The Effect of Subjective Norm, Attitude, Product Price and Product Quality on Repurchase Intention of Skincare Brand Skintific

Authors

  • Yulisa Halim Wijaya Universitas Pelita Harapan, Jakarta, Indonesia
  • Margaretha Pink Berlianto Universitas Pelita Harapan, Jakarta, Indonesia

DOI:

https://doi.org/10.38035/jemsi.v6i3.4116

Keywords:

Subjective Norms, Attitudes, Product Prices, Product Quality, Repurchase Intentions

Abstract

The potential growth of the skincare industry in Indonesia makes Indonesia a competitive market, triggering manufacturers to strive to prevent customers from falling to other competitors. Retaining existing customers is the cheapest and easiest option for managers to take, because in a competitive industry it is quite difficult to acquire new customers. This study aims to examine the influence of subjective norms, attitudes, product prices and product quality on repurchase intentions. The study was conducted quantitatively on 262 users of Skintific products from workers working in Jabodetabek. The results showed that subjective norms, product prices and product quality were able to significantly and positively influence repurchase intentions, but product quality was not able to significantly influence repurchase intentions.

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Published

2025-02-21

How to Cite

Halim Wijaya, Y., & Margaretha Pink Berlianto. (2025). The Effect of Subjective Norm, Attitude, Product Price and Product Quality on Repurchase Intention of Skincare Brand Skintific. Jurnal Ekonomi Manajemen Sistem Informasi, 6(3), 1910–1918. https://doi.org/10.38035/jemsi.v6i3.4116

Issue

Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)

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Articles

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Copyright (c) 2025 Yulisa Halim Wijaya, Margaretha Pink Berlianto

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