Pengaruh Telepresence, Flow, Guidance Shopping, dan Metavoicing Terhadap Purchase Intention dan Gift-Giving pada Louisse Scarlett Family

Authors

  • Sophia Shalomita Sutrisno Universitas Surabaya, Jawa Timur, Indonesia
  • Fitri Novika Widjaja Universitas Surabaya, Jawa Timur, Indonesia

DOI:

https://doi.org/10.38035/jemsi.v6i3.3971

Keywords:

Streaming Langsung, Swift Guanxi, Niat Pembelian, Niat Pemberian Hadiah

Abstract

Tiktok telah menjadi sangat popular di kalangan pengguna internet, terutama milenial dan Gen Z. Tiktok juga menghadirkan Tiktok Shop yang dilengkapi dengan fitur Tiktok Live Streaming sehingga dapat meningkatkan popularitas. Penelitian ini bertujuan untuk menguji pengaruh telepresence, flow, guidance shopping, dan metavoicing terhadap niat pembelian dan niat pemberian hadiah pada Louissescarlettfamily. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner dengan jumlah sampel sebanyak 217 responden. Analisis data dilakukan menggunakan Partial Least Square (PLS), dengan mempertimbangkan variabel seperti telepresence, flow, guidance shopping, dan metavoicing terhadap niat pembelian dan niat pemberian hadiah. Hasil penelitian ini menunjukkan bahwa variabel telepresence, flow, dan guidance shopping, berpengaruh positif terhadap niat pembelian dan niat pemberian hadiah yang dimediasi oleh swift guanxi. Namun, variabel metavoicing tidak berpengaruh positif terhadap niat pembelian dan niat pemberian hadiah.

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Published

2025-01-23

How to Cite

Sophia Shalomita Sutrisno, & Fitri Novika Widjaja. (2025). Pengaruh Telepresence, Flow, Guidance Shopping, dan Metavoicing Terhadap Purchase Intention dan Gift-Giving pada Louisse Scarlett Family. Jurnal Ekonomi Manajemen Sistem Informasi, 6(3), 1423–1433. https://doi.org/10.38035/jemsi.v6i3.3971

Issue

Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)

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Copyright (c) 2025 Sophia Shalomita Sutrisno, Fitri Novika Widjaja

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