PENGARUH FAKTOR PENENTU PRIBADI PRAKTIK PEMASARAN HIJAU DAN HAMBATAN HARGA TERHADAP PERILAKU PEMBELIAN PRODUK PANGAN ORGANIK DI SUPERMARKET INDONESIA
DOI:
https://doi.org/10.38035/jemsi.v2i1.351Keywords:
Makanan Organik, Faktor Penentu Pribadi, Pemasaran Hijau, Hambatan Harga dan Perilaku Pembelian.Abstract
Pra riset ini dilakukan bertujuan untuk membangun hipotesis penelitian dengan menggunakan motode deskriptif. Untuk mengetahui pengaruh variable Faktor Penentu Pribadi, Praktik Pemasaran Hijau dan Hambatan Harga, Terhadap Perilaku Pembelian Produk Pangan Organik di Supermarket Jakarta
References
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Ali, H. (2019). Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.36348/sjhss.2019.v04i09.009
Ali, H., Evi, N., & Nurmahdi, A. (2018). The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Narulita, E., & Nurmahdi, A. (2018). The Influence of Service Quality, Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Anggita, R., & Ali, H. (2017). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Baert, K., Van Huffel, X., Wilmart, O., Jacxsens, L., Berkvens, D., Diricks, H., Huyghebaert, A., & Uyttendaele, M. (2011). Measuring the safety of the food chain in Belgium: Development of a barometer. Food Research International, 44(4), 940–950. https://doi.org/10.1016/j.foodres.2011.02.005
Basha, M. B., Mason, C., Shamsudin, M. F., Hussain, H. I., & Salem, M. A. (2015). Consumers Attitude Towards Organic Food. Procedia Economics and Finance, 31(15), 444–452. https://doi.org/10.1016/s2212-5671(15)01219-8
Bry?a, P. (2016). Organic food consumption in Poland: Motives and barriers. Appetite, 105, 737–746. https://doi.org/10.1016/j.appet.2016.07.012
Buder, F., Feldmann, C., & Hamm, U. (2014). Why regular buyers of organic food still buy many conventional products: Product-specific purchase barriers for organic food consumers. British Food Journal, 116(3), 390–404. https://doi.org/10.1108/BFJ-04-2012-0087
Dunlap, R.; Jones, R. (2012). Environmental concern: Conceptual and Sociology, Measurement issues”. GreenwookPress: London, UK.
Hassan, R., & Valenzuela, F. (2016). Customer Perception of Green Advertising in The Context of Eco-Friendly FMCGs. Contemporary Management Research, 12(2), 169–182. https://doi.org/10.7903/cmr.14796
Lee, H. J. (2016). Individual and Situational Determinants of U.S. Consumers’ Buying Behavior of Organic Foods. Journal of International Food and Agribusiness Marketing, 28(2), 117–131. https://doi.org/10.1080/08974438.2015.1035471
Lee, H. J., & Yun, Z. S. (2015). Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food. Food Quality and Preference, 39(2015), 259–267. https://doi.org/10.1016/j.foodqual.2014.06.002
Madeira, A. B. (2019). Green marketing mix: A case study of Brazilian retail enterprises. Environmental Quality Management, 28(3), 111–116. https://doi.org/10.1002/tqem.21608
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Pieniak, Z., Aertsens, J., & Verbeke, W. (2010). Subjective and objective knowledge as determinants of organic vegetables consumption. Food Quality and Preference, 21(6), 581–588. https://doi.org/10.1016/j.foodqual.2010.03.004
Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38(May), 157–165. https://doi.org/10.1016/j.jretconser.2017.06.004
Reisch, L., Eberle, U., & Lorek, S. (2013). Sustainable food consumption: An overview of contemporary issues and policies. Sustainability: Science, Practice, and Policy, 9(2), 7–25. https://doi.org/10.1080/15487733.2013.11908111
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Shafie, F. A., & Rennie, D. (2012). Consumer Perceptions Towards Organic Food. Procedia - Social and Behavioral Sciences, 49, 360–367. https://doi.org/10.1016/j.sbspro.2012.07.034
Sitio, T., & Ali, H. (2019). Patient Satisfaction Model and Patient Loyalty: Analysis of Service Quality and Facility (Case Study at Rawamangun Special Surgery Hospital). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i10.002
Sivaram, M., Munawar, N. A., & Ali, H. (2020). DETERMINATION OF PURCHASE INTENT DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i2.71
Slamet, A., Nakayasu, A., & Bai, H. (2016). The Determinants of Organic Vegetable Purchasing in Jabodetabek Region, Indonesia. Foods, 5(4), 85. https://doi.org/10.3390/foods5040085
Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal, 18(2), 93–104. https://doi.org/10.1016/j.ausmj.2010.01.001
Sobaya, S., Fahmi, R. A., & Nururrosida, I. (2018). International Journal of Business Economics and Management Studies Consumer Responses to The Plastic Bag Levy in Special Region of Yogyakarta, Indonesia. International Journal of Business Economics and Management Studies, 6(1), 54–63. www.scientificrc.com
Suharjo, B., Ahmady, M., & Ahmady, M. R. (2016). Indonesian Consumers’ Attitudes towards Organic Products. Advances in Economics and Business, 4(3), 132–140. https://doi.org/10.13189/aeb.2016.040303
Teng, C. C., & Wang, Y. M. (2015). Decisional factors driving organic food consumption: Generation of consumer purchase intentions. British Food Journal, 117(3), 1066–1081. https://doi.org/10.1108/BFJ-12-2013-0361
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Thøgersen, J. (2010). Country differences in sustainable consumption: The case of organic food. Journal of Macromarketing, 30(2), 171–185. https://doi.org/10.1177/0276146710361926
Toto Handiman, U., & Ali, H. (2019). The Influence of Brand Knowledge and Brand Relationship On Purchase Decision Through Brand Attachment. In International Journal of Business Marketing and Management (IJBMM).
Wang, J., Shen, M., & Gao, Z. (2018). Research on the irrational behavior of consumers’ safe consumption and its influencing factors. International Journal of Environmental Research and Public Health, 15(12). https://doi.org/10.3390/ijerph15122764
Wee, C., Ariff, M., Zakuan, N., Tajudin, M., Ismail, K., & Ishak, N. (2014). Consumers perception, purchase intention and actual purchase behavior of organic food products. Review of Integrative Business and Economics Research, 3(2), 378.
Xie, B., Wang, L., Yang, H., Wang, Y., & Zhang, M. (2015). Consumer perceptions and attitudes of organic food products in eastern china. The Eletronic Library, 34(1), 1–5.
Yadav, R., & Pathak, G. S. (2016). Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite, 96, 122–128. https://doi.org/10.1016/j.appet.2015.09.017
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. 2017.4.11.12. https://doi.org/https://doi.org/10.21276/sjebm.2017.4.11.12
Zarirah, N., Mansor, N., Yahaya, S. N., & Ahmad, A. (2016). Consumers Buying Trend on No Plastic Bags Campaign at Shopping Mall In Malacca City, Malaysia. International Journal of Business and Management Invention ISSN, 5(11), 155–158. www.ijbmi.org
Ali, H. (2019). Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences. https://doi.org/10.36348/sjhss.2019.v04i09.009
Ali, H., Evi, N., & Nurmahdi, A. (2018). The Influence of Service Quality , Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Ali, H., Narulita, E., & Nurmahdi, A. (2018). The Influence of Service Quality, Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Saudi Journal of Business and Management Studies. https://doi.org/10.21276/sjbms.2018.3.1.12
Anggita, R., & Ali, H. (2017). The Influence of Product Quality, Service Quality and Price to Purchase Decision of SGM Bunda Milk (Study on PT. Sarihusada Generasi Mahardika Region Jakarta, South Tangerang District). Scholars Bulletin. https://doi.org/10.21276/sb
Baert, K., Van Huffel, X., Wilmart, O., Jacxsens, L., Berkvens, D., Diricks, H., Huyghebaert, A., & Uyttendaele, M. (2011). Measuring the safety of the food chain in Belgium: Development of a barometer. Food Research International, 44(4), 940–950. https://doi.org/10.1016/j.foodres.2011.02.005
Basha, M. B., Mason, C., Shamsudin, M. F., Hussain, H. I., & Salem, M. A. (2015). Consumers Attitude Towards Organic Food. Procedia Economics and Finance, 31(15), 444–452. https://doi.org/10.1016/s2212-5671(15)01219-8
Bry?a, P. (2016). Organic food consumption in Poland: Motives and barriers. Appetite, 105, 737–746. https://doi.org/10.1016/j.appet.2016.07.012
Buder, F., Feldmann, C., & Hamm, U. (2014). Why regular buyers of organic food still buy many conventional products: Product-specific purchase barriers for organic food consumers. British Food Journal, 116(3), 390–404. https://doi.org/10.1108/BFJ-04-2012-0087
Dunlap, R.; Jones, R. (2012). Environmental concern: Conceptual and Sociology, Measurement issues”. GreenwookPress: London, UK.
Hassan, R., & Valenzuela, F. (2016). Customer Perception of Green Advertising in The Context of Eco-Friendly FMCGs. Contemporary Management Research, 12(2), 169–182. https://doi.org/10.7903/cmr.14796
Lee, H. J. (2016). Individual and Situational Determinants of U.S. Consumers’ Buying Behavior of Organic Foods. Journal of International Food and Agribusiness Marketing, 28(2), 117–131. https://doi.org/10.1080/08974438.2015.1035471
Lee, H. J., & Yun, Z. S. (2015). Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food. Food Quality and Preference, 39(2015), 259–267. https://doi.org/10.1016/j.foodqual.2014.06.002
Madeira, A. B. (2019). Green marketing mix: A case study of Brazilian retail enterprises. Environmental Quality Management, 28(3), 111–116. https://doi.org/10.1002/tqem.21608
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management.
Pieniak, Z., Aertsens, J., & Verbeke, W. (2010). Subjective and objective knowledge as determinants of organic vegetables consumption. Food Quality and Preference, 21(6), 581–588. https://doi.org/10.1016/j.foodqual.2010.03.004
Rana, J., & Paul, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38(May), 157–165. https://doi.org/10.1016/j.jretconser.2017.06.004
Reisch, L., Eberle, U., & Lorek, S. (2013). Sustainable food consumption: An overview of contemporary issues and policies. Sustainability: Science, Practice, and Policy, 9(2), 7–25. https://doi.org/10.1080/15487733.2013.11908111
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A student loyalty model: Promotion, products, and registration decision analysis-Case study of griya english fun learning at the tutoring institute in wonosobo central Java. International Journal of Innovation, Creativity and Change.
Shafie, F. A., & Rennie, D. (2012). Consumer Perceptions Towards Organic Food. Procedia - Social and Behavioral Sciences, 49, 360–367. https://doi.org/10.1016/j.sbspro.2012.07.034
Sitio, T., & Ali, H. (2019). Patient Satisfaction Model and Patient Loyalty: Analysis of Service Quality and Facility (Case Study at Rawamangun Special Surgery Hospital). Scholars Bulletin. https://doi.org/10.36348/sb.2019.v05i10.002
Sivaram, M., Munawar, N. A., & Ali, H. (2020). DETERMINATION OF PURCHASE INTENT DETERMINATION OF PURCHASE INTENTION THROUGH BRAND AWARENESS AND PERCEIVED QUALITY (Case Study: For consumers PT. Sentosa Santosa Finance Tangerang area). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i2.71
Slamet, A., Nakayasu, A., & Bai, H. (2016). The Determinants of Organic Vegetable Purchasing in Jabodetabek Region, Indonesia. Foods, 5(4), 85. https://doi.org/10.3390/foods5040085
Smith, S., & Paladino, A. (2010). Eating clean and green? Investigating consumer motivations towards the purchase of organic food. Australasian Marketing Journal, 18(2), 93–104. https://doi.org/10.1016/j.ausmj.2010.01.001
Sobaya, S., Fahmi, R. A., & Nururrosida, I. (2018). International Journal of Business Economics and Management Studies Consumer Responses to The Plastic Bag Levy in Special Region of Yogyakarta, Indonesia. International Journal of Business Economics and Management Studies, 6(1), 54–63. www.scientificrc.com
Suharjo, B., Ahmady, M., & Ahmady, M. R. (2016). Indonesian Consumers’ Attitudes towards Organic Products. Advances in Economics and Business, 4(3), 132–140. https://doi.org/10.13189/aeb.2016.040303
Teng, C. C., & Wang, Y. M. (2015). Decisional factors driving organic food consumption: Generation of consumer purchase intentions. British Food Journal, 117(3), 1066–1081. https://doi.org/10.1108/BFJ-12-2013-0361
Thanh Nguyen, P., Ali, H., & Agung Hudaya. (2019). MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers). Dinasti International Journal of Management Science. https://doi.org/10.31933/dijms.v1i1.29
Thøgersen, J. (2010). Country differences in sustainable consumption: The case of organic food. Journal of Macromarketing, 30(2), 171–185. https://doi.org/10.1177/0276146710361926
Toto Handiman, U., & Ali, H. (2019). The Influence of Brand Knowledge and Brand Relationship On Purchase Decision Through Brand Attachment. In International Journal of Business Marketing and Management (IJBMM).
Wang, J., Shen, M., & Gao, Z. (2018). Research on the irrational behavior of consumers’ safe consumption and its influencing factors. International Journal of Environmental Research and Public Health, 15(12). https://doi.org/10.3390/ijerph15122764
Wee, C., Ariff, M., Zakuan, N., Tajudin, M., Ismail, K., & Ishak, N. (2014). Consumers perception, purchase intention and actual purchase behavior of organic food products. Review of Integrative Business and Economics Research, 3(2), 378.
Xie, B., Wang, L., Yang, H., Wang, Y., & Zhang, M. (2015). Consumer perceptions and attitudes of organic food products in eastern china. The Eletronic Library, 34(1), 1–5.
Yadav, R., & Pathak, G. S. (2016). Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite, 96, 122–128. https://doi.org/10.1016/j.appet.2015.09.017
Yunita, D., & Ali, H. (2017). Model of Purchasing Decision ( Renting ) of Generator Set?: Analysis of Product Quality , Price an Service at PT . Hartekprima Listrindo. Economics, Business and Management. 2017.4.11.12. https://doi.org/https://doi.org/10.21276/sjebm.2017.4.11.12
Zarirah, N., Mansor, N., Yahaya, S. N., & Ahmad, A. (2016). Consumers Buying Trend on No Plastic Bags Campaign at Shopping Mall In Malacca City, Malaysia. International Journal of Business and Management Invention ISSN, 5(11), 155–158. www.ijbmi.org
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2020-11-14
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Zainal, H. . (2020). PENGARUH FAKTOR PENENTU PRIBADI PRAKTIK PEMASARAN HIJAU DAN HAMBATAN HARGA TERHADAP PERILAKU PEMBELIAN PRODUK PANGAN ORGANIK DI SUPERMARKET INDONESIA. Jurnal Ekonomi Manajemen Sistem Informasi, 2(1), 117–131. https://doi.org/10.38035/jemsi.v2i1.351
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