PENGARUH FAKTOR PENENTU PRIBADI PRAKTIK PEMASARAN HIJAU DAN HAMBATAN HARGA TERHADAP PERILAKU PEMBELIAN PRODUK PANGAN ORGANIK DI SUPERMARKET INDONESIA

Authors

  • Hazrin Zainal Universitas Mercu Buana, Jakarta, Indonesia

DOI:

https://doi.org/10.31933/jemsi.v2i1.351

Keywords:

Makanan Organik, Faktor Penentu Pribadi, Pemasaran Hijau, Hambatan Harga dan Perilaku Pembelian.

Abstract

Pra riset ini dilakukan bertujuan untuk membangun hipotesis penelitian dengan menggunakan motode deskriptif. Untuk mengetahui pengaruh variable Faktor Penentu Pribadi, Praktik Pemasaran Hijau dan Hambatan Harga, Terhadap Perilaku Pembelian Produk Pangan Organik di Supermarket Jakarta

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Published

2020-11-14

How to Cite

Zainal, H. . (2020). PENGARUH FAKTOR PENENTU PRIBADI PRAKTIK PEMASARAN HIJAU DAN HAMBATAN HARGA TERHADAP PERILAKU PEMBELIAN PRODUK PANGAN ORGANIK DI SUPERMARKET INDONESIA. Jurnal Ekonomi Manajemen Sistem Informasi, 2(1), 117–131. https://doi.org/10.31933/jemsi.v2i1.351