Inovasi Pemasaran Digital bagi UMKM Produsen Madu di Kabupaten Belitung Timur

Authors

  • Iza Guspian Universitas Bangka Belitung, Indonesia
  • Tsulis Amiruddin Zahri Universitas Bangka Belitung, Indonesia

DOI:

https://doi.org/10.38035/jemsi.v5i6.2637

Keywords:

Pemasaran Digital, UMKM, Produsen Madu

Abstract

Penelitian ini menyelidiki inovasi pemasaran digital yang bertujuan untuk meningkatkan kehadiran pasar dan kinerja bisnis usaha mikro, kecil, dan menengah (UMKM) yang terlibat dalam pemasaran digital produk madu di Kabupaten Belitung Timur. Wawancara yang dilakukan dengan produsen madu lokal, yakni menganalisis praktik dan strategi pemasaran digital yang ada, penelitian ini juga mengidentifikasi peluang utama untuk inovasi yang berfokus pada pengembangan strategi pemasaran digital praktis, termasuk penggunaan platform media sosial dan platform e-commerce melalui tinjauan literatur. Hasil yang didapat bahwa adanya peningkatan visibilitas online, keterlibatan konsumen yang lebih besar, dan peningkatan penjualan bagi produsen madu. Adapun, penelitian ini bertujuan untuk memberikan rekomendasi yang dapat ditindaklanjuti sesuai dengan kebutuhan unik produsen madu UMKM, yang pada akhirnya mendukung transformasi digital dan pertumbuhan bisnis lokal di Kabupaten Belitung Timur.

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Published

2024-08-07

How to Cite

Guspian, I., & Amiruddin Zahri, T. (2024). Inovasi Pemasaran Digital bagi UMKM Produsen Madu di Kabupaten Belitung Timur. Jurnal Ekonomi Manajemen Sistem Informasi, 5(6), 663–670. https://doi.org/10.38035/jemsi.v5i6.2637

Issue

Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)

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Articles

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Copyright (c) 2024 Iza Guspian, Tsulis Amiruddin Zahri

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