RASYID ALWAFI, Raden Naufan; MARSASI, Endy Gunanto. Brand Equity Theory: Overall Brand Equity and Brand Preference in the Food Logistics Industry through Optimization of the Official Website. Jurnal Manajemen Pendidikan dan Ilmu Sosial, [S. l.], v. 7, n. 5, p. 4055–4070, 2026. DOI: 10.38035/jmpis.v7i5.9815. Disponível em: https://dinastirev.org/JMPIS/article/view/9815. Acesso em: 26 sep. 2026.