TITIN DWI LESTARI; MUINAH FADHILAH; IDA BAGUS NYOMAN UDAYANA. Utilitarian dan Hedonic Value sebagai Determinan Purchase Decision: Pendekatan Mediasi Brand Trust pada Pengguna Handphone Merek Apple. Jurnal Ilmu Manajemen Terapan, [S. l.], v. 7, n. 6, p. 1603–1615, 2026. DOI: 10.38035/jimt.v7i6.9158. Disponível em: https://dinastirev.org/JIMT/article/view/9158. Acesso em: 27 jul. 2026.