DIAH DWI AYUNI; BAYU KURNIAWAN; NOVENTIA KARINA PUTRI. The Influence of Packing Design and Product Innovation on Customer Purchase Decisions, the Intervening Role of Marketing Strategy. Jurnal Ilmu Manajemen Terapan, [S. l.], v. 7, n. 4, p. 867–882, 2026. DOI: 10.38035/jimt.v7i4.8225. Disponível em: https://dinastirev.org/JIMT/article/view/8225. Acesso em: 27 jun. 2026.