ALCHOTIB, Britney Marchsyela; VERNANDA, Grace; FERDIANSYAH, Muhammad Izzas; SURYAATMAJA, Kevin. The Impact of AI Personalization on Customer Engagement on TikTok: The Role of Trust, Perceived Usefulness, and Usage Intention. Jurnal Ilmu Manajemen Terapan, [S. l.], v. 7, n. 4, p. 997–1008, 2026. DOI: 10.38035/jimt.v7i4.8190. Disponível em: https://dinastirev.org/JIMT/article/view/8190. Acesso em: 7 may. 2026.