SYAHRUL, Syadila. Model Stimulus – Organism – Response pada Pengaruh Harga dan Promosi terhadap Niat Beli melalui Ekuitas Merek di Industri Multifinance. Jurnal Ilmu Manajemen Terapan, [S. l.], v. 7, n. 4, p. 298–311, 2026. DOI: 10.38035/jimt.v7i4.7886. Disponível em: https://dinastirev.org/JIMT/article/view/7886. Acesso em: 21 mar. 2026.