Alchotib, B. M., Vernanda, G., Ferdiansyah, M. I., & Suryaatmaja, K. (2026). The Impact of AI Personalization on Customer Engagement on TikTok: The Role of Trust, Perceived Usefulness, and Usage Intention. Jurnal Ilmu Manajemen Terapan, 7(4), 997–1008. https://doi.org/10.38035/jimt.v7i4.8190