Pandiangan, K., Masiyono, M., & Dwi Atmogo, Y. . (2021). FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EQUITY: BRAND TRUST, BRAND IMAGE, PERCEIVED QUALITY, & BRAND LOYALTY.
Jurnal Ilmu Manajemen Terapan
,
2
(4), 471–484. https://doi.org/10.31933/jimt.v2i4.459