Sitohang RF, Yolanda Masnita, Kurniawati K. Applying The SOR Theory in Encouraging Consumer Impulse Buying Through Flash Sale Quality in E-commerce. JEMSI [Internet]. 2026 May 20 [cited 2026 May 23];7(5):4414-2. Available from: https://dinastirev.org/JEMSI/article/view/8212