M. F. Fadhil Akbari, Hafiz Rahman, and Donard Games, “Applying VRIO Analysis for Strategy Formulation to Increase Competitiveness Through Intangible Asset Mastery (Case Study on Kopi Kita in Padang Ciy)”, JEMSI, vol. 6, no. 4, pp. 2389–2398, Mar. 2025.