MUPHIMIN, Muphimin; NUGROHO, Arissetyanto; ZULKIFLI, Zulkifli. Digital Marketing Strategy to Enhance Competitive Advantage in Offline Mobile Phone Retail Stores in the Greater Jakarta (Jabodetabek) Area: A Systematic Literature Review. Jurnal Ekonomi Manajemen Sistem Informasi, [S. l.], v. 7, n. 5, p. 4303–4312, 2026. DOI: 10.38035/jemsi.v7i5.8447. Disponível em: https://dinastirev.org/JEMSI/article/view/8447. Acesso em: 23 may. 2026.