TENDY RUDIYANTO; ARINI HIDAYAH; WIDA PURWIDIANTI; M AGUNG MIFTAHUDDIN. Pengaruh Brand Ambassador, Brand Image dan Electronic Word of Mouth (E-WOM) terhadap Keputusan Pembelian Sepatu Compass (Study pada Mahasiswa Universitas Muhammadiyah Purwokerto). Jurnal Ekonomi Manajemen Sistem Informasi, [S. l.], v. 7, n. 3, p. 2870–2882, 2026. DOI: 10.38035/jemsi.v7i3.7512. Disponível em: https://dinastirev.org/JEMSI/article/view/7512. Acesso em: 21 feb. 2026.