SEPTYANA WULANSARI; NURUL KOMARIYATIN. Pengaruh Brand Awareness terhadap Purchase Decision YOU Beauty pada Generasi Z Melalui Emotional Connection dan Perceived Value Sebagai Variabel Mediasi. Jurnal Ekonomi Manajemen Sistem Informasi, [S. l.], v. 7, n. 3, p. 2764–2781, 2026. DOI: 10.38035/jemsi.v7i3.7494. Disponível em: https://dinastirev.org/JEMSI/article/view/7494. Acesso em: 12 feb. 2026.