SALSABILA, Difa Putri; UTAMI, Restu Frida; MIFTAHUDDIN, Muchammad Agung; RAHMAWATI, Ika Yustina. Electronic Word of Mouth and Sales Promotion as Drivers of Purchase Decision: The Mediating Role of Perceived Value among Generation Z Consumers of Glad2Glow Products. Jurnal Ekonomi Manajemen Sistem Informasi, [S. l.], v. 7, n. 3, p. 2393–2412, 2026. DOI: 10.38035/jemsi.v7i3.7368. Disponível em: https://dinastirev.org/JEMSI/article/view/7368. Acesso em: 31 jan. 2026.